Marketing Coordinator

Position Summary

Reporting to the Chief Operating Officer and working closely with leadership, the Marketing Coordinator supports the credit union’s branding, communication, and member engagement efforts. This position is responsible for assisting in the planning, development, and execution of marketing initiatives that promote FFCU’s mission, products, and services. The Marketing Coordinator helps ensure brand consistency across all communication channels while creating meaningful member-facing content that enhances awareness, engagement, and financial education.

This role coordinates marketing campaigns, promotional materials, digital and print communications, community outreach efforts, and SEG (Select Employee Group) relationship initiatives to strengthen FFCU’s visibility, business partnerships, and member relationships.

By supporting strategic marketing and SEG engagement initiatives, the Marketing Coordinator contributes to FFCU’s commitment to being a lifelong partner in our members’ financial success.

Primary Responsibilities

To excel in this role, you will:

• Develop and maintain knowledge of FFCU’s products, services, and member programs.
• Support the planning and implementation of marketing campaigns for loans, deposits, digital banking, and other credit union initiatives.
• Coordinate the creation and distribution of promotional materials, newsletters, brochures, and member education content.
• Assist in maintaining consistent branding and messaging across all communication channels.
• Collaborate with departments to support internal and external communication efforts. 
• Assist with community outreach, events, and promotional activities. 
• Maintain accurate documentation and marketing records as needed. 
• Stay current on marketing trends, member engagement strategies, and industry best practices. 
• Coordinate and manage credit union events, sponsorships, community outreach activities, SEG (Select Employee Group) engagement activities, and vendor or partner events, including event setup, logistics, promotional materials, and on-site representation as needed.
• Provide support for additional projects and duties as assigned. 
• Obtain and maintain any required licenses or certifications.  
• Manage and maintain promotional merchandise, including budgeting, inventory tracking, ordering, and distribution to support marketing campaigns, events, and community/SEG initiatives.

Qualification and Skills

• High School Diploma or GED required; Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Minimum of 2–3 years of experience in marketing, communications, or a financial institution environment preferred.
• Exceptional verbal and written communication skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook preferred.
• Experience with social media, digital communications, and content creation preferred.
• Experience with graphic design software (example Adobe Suite products and Canva, etc.)
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines effectively. 
• Flexibility to work varied schedules as needed.