Marketing Coordinator

Primary Purpose

Drive measurable guest engagement, community awareness, and restaurant traffic through excellent marketing execution, digital presence, and community partnerships aligned with the Operator’s vision and Chick-fil-A brand standards.

Core Areas of Ownership

• Community engagement and relationship building

• Event planning and execution

• Social media and digital presence

• Brand-aligned marketing initiatives

• Seasonal product and promotional rollouts

• Guest engagement and app awareness

• Organization and maintenance of marketing storage areas and supplies

Marketing Coordinator Responsibilities

• Build and maintain relationships with local schools, organizations, churches, businesses, and community groups

• Coordinate community partnerships and outreach opportunities

• Create and maintain a marketing and events calendar

• Plan, coordinate, and execute in-store and offsite marketing activations

• Maintain a consistent and professional social media presence aligned with Chick-fil-A brand standards

• Create engaging content that promotes products, events, community involvement, and team culture

• Partner with Executive Leadership Team to support seasonal product launches and promotional campaigns

• Follow Chick-fil-A Brand Guardrails and marketing standards

• Maintain organization and cleanliness of marketing storage units and storage areas

• Monitor markeeting inventory levels and communicate replenishment needs proactively

Monthly Responsibilities

• Create and maintain monthly marketing and event calendar

• Coordinate and execute scheduled marketing activations and community events

• Maintain consistent social media activity and guest engagement

• Conduct community outreach and relationship follow-up

• Meet with leadership team to review upcoming promotions and marketing priorities

• Review marketing performance and event effectiveness

• Submit post-event recaps within 48 hours of event completion

• Audit and organize storage units and marketing inventory

• Identify opportunities for marketing improvement and guest engagement growth

Key Performance Indicators (KPIs)

Community Engagement

• Number of community partnerships established

• Number of events executed monthly

• Event turnout and participation

Digital Presence

• Posting consistency

• Engagement and reach on social platforms

• Growth in guest interaction and awareness

Business Impact

• Promotional sales impact

• Transaction growth tied to activations

• Chick-fil-A App awareness and usage growth

• Catering or community lead generation

Execution & Organization

• Timely completion of marketing calendar

• Timely completion of event preparation

• Quality and consistency of follow-through

• Completion of post-event recaps and reporting

• Organization and cleanliness of storage units and marketing inventory

Standards of Execution

• Communicate professionally and clearly

• Follow through consistently on commitments

• Plan proactively and stay organized

• Execute independently with minimal supervision

• Maintain strong attention to detail

• Represent the restaurant and brand positively at all times

• Demonstrate creativity while operating within brand standards

Marketing Coordinator Qualifications

Preferred Qualifications

• Prior experience in marketing, event coordination, guest engagement, social media management, or community involvement preferred

• High school diploma or equivalent required

• College coursework, certifications, or continued education in marketing, communications, business, leadership, or related fields preferred but not required

Communication & Public Speaking

• Comfortable communicating professionally with guests, schools, businesses, organizations, and community partners

• Ability to confidently speak and present in public and group settings

• Ability to communicate clearly and professionally both verbally and in writing

• Ability to represent the restaurant and brand positively in public-facing situations

Organization & Project Management

• Strong organizational and time management skills

• Ability to manage multiple projects, deadlines, and events simultaneously

• Ability to plan proactively and execute with attention to detail

• Ability to maintain organization of marketing materials, storage areas, and event supplies

Technology & Administrative Skills

• Basic to intermediate proficiency in Microsoft Word, Excel, PowerPoint, Google Workspace platforms, and social media tools

• Ability to create presentations, documents, calendars, spreadsheets, and marketing materials

• Ability to track budgets, event expenses, and marketing performance metrics accurately

Financial & Budget Accountability

• Ability to operate within approved marketing budgets

• Ability to track and report event and promotional expenses responsibly

• Demonstrates good stewardship of restaurant resources and supplies

Professional Standards

• Demonstrates professionalism, maturity, and good judgment

• Accepts feedback and coaching well

• Demonstrates creativity while operating within Chick-fil-A brand standards

• Ability to work independently while maintaining strong communication with leadership

This Role Does Not Primarily Own

• Restaurant operations

• Human Resources responsibilities

• Scheduling

• General leadership responsibilities outside of marketing initiatives

Overall Goal of the Role

Create consistent, measurable marketing execution that strengthens community presence, increases guest engagement, supports restaurant growth, and aligns with the Operator’s vision for Chick-fil-A Boca Chica.

Work schedule

• Weekend availability
• Holidays
• Monday to Friday