Marketing Coordinator

The Marketing Coordinator implements marketing content and maintains accurate information across digital customer touchpoints. This position coordinates new store setup across marketing and ordering platforms, manages menus, SEO/local listings, and supports the marketing team's promotions, partnerships, and events.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Responsibilities:

• Execute content management plans across marketing channels and digital media platforms, and support the Marketing Specialist in content management strategy.


• Implement the promotional calendar and ensure correct advertising placement from internal and external stakeholders.


• Assist marketing team members in the creation and deployment of assets.


• Pull member communications reporting to support communications strategy and deliverability efforts.


• Manage and verify all store listings across search channels, the website, ordering interfaces, and the app.


• Lead search engine optimization (SEO) and local listings to improve search engine results page (SERP) rankings.


• Coordinate and execute new store setup, including digital signage and in-store audio in collaboration with IT.


• Onboard new stores to marketing and ordering platforms, test and troubleshoot.


• Set up new stores for first-party mobile ordering and third-party delivery through Olo, DoorDash, and Uber Eats.


• Update kiosk and mobile ordering menu management, including menu information, promotions, and digital assets.


• Support new menu item rollouts and promotions by updating kiosk and mobile ordering menus and assets.


• Coordinate technical support of ordering and delivery platform issues.


• Track and maintain gift card and PumpPal card inventory.


• Support the Marketing Specialist in coordinating the Georgia Southern partnership, promotional events, sports sponsorship opportunities, and activations.


• Assist with charitable giving events, including the annual Fueling the Community Golf Tournament, under the Marketing Specialist’s coordination.

Knowledge, Skills, and Abilities:

• Good communication and interpersonal skills


• Critical thinking and problem-solving skills


• Strong organizational and project coordination skills


• Ability to manage multiple deadlines and priorities


• Earn the trust of others through open, honest communication


• Demonstrate flexible and efficient time management and ability to work independently


• Customarily exercise discretion and independent judgment


• Self-motivated with a ready-to-learn attitude

EDUCATION AND REQUIREMENTS

Required:

• Proficiency with Microsoft Office, particularly Excel

Preferred:

• Bachelor's degree in Marketing, Communications, Business, or related field


• Canva, Illustrator, Photoshop skills preferred


• WordPress or website design skills preferred


• Experience with marketing technology platforms


• Experience with restaurant, retail, or multi-location businesses

PHYSICAL REQUIREMENTS

• Prolonged periods of sitting/standing at a desk and working on a computer


• Must be able to lift up to 15 pounds at times