Marketing Data Analyst

We have an immediate need for a Marketing Data Analyst for a long-term contract assignment locateded in Atlanta, GA. In this position, you will be responsible for building and validating metrics, monitoring data quality, analyzing various forms of data, providing reports and interpreting results. They will work closely with the Marketing team to help with all their reporting and analysis needs. They must effectively communicate findings and results to stakeholders and make recommendations to the business based on data insights.

Top 5 Must Haves: SQL experience, Web Analytics experience (ex Google Analytics), BI Tool Experience (ex. Tableau or Power BI), Digital Marketing Analytics experience.

Responsibilities:

• Coordinates data warehouse import, transformation, and validation of new data required for analysis.
• Monitors and analyzes key metrics and ensures accuracy of results produced from data analysis.
• Assists engineering teams in creating and maintaining data reporting models.
• Collaborate with tagging teams and implementation specialists to create new digital tracking.
• Builds and validates new derived metrics and associated business rules.
• Perform ad hoc data analysis and reporting.
• Develop dashboards for reporting, and work to improve and maintain existing dashboards.
• Effectively communicate findings and results to marketing stakeholders based on analyses.

Qualifications:

• Experience in Digital Marketing data analysis.
• Experience working with SQL.
• Experience with web analytics tools.
• Experience with a BI tools.

Desirable:

• Working experience with Tableau.
• Working experience with the Snowflake.
• Working experience with Google Analytics