Marketing Intelligence /BI Manager

Title: Marketing Intelligence / BI Manager

Location: Philadelphia, PA (3 days a week in office)

Overview 

The Marketing Intelligence & Business Intelligence (BI) Manager supports data‑driven decision making across the Crop Protection and Agribusiness portfolio by converting complex market, competitive, and commercial data into actionable insights. The role partners closely with Commercial, Marketing, Supply Chain, Regulatory, Finance, and Product teams to inform strategy, portfolio decisions, pricing, and go‑to‑market effectiveness at a regional or assigned global scope. 

This position is a hands‑on analytics and insight leadership role, emphasizing execution, interpretation, and influence rather than enterprise BI ownership. 

Responsibilities 

Market & Competitive Intelligence 

• Develop, maintain, and continuously enhance market and competitive intelligence across key crops, geographies, and product segments. 

• Monitor competitor activity including pricing, product launches, registrations, and promotional strategies. 

• Track product‑on‑ground (POG) performance versus competitors across channels (retailer to grower) and assess share gains or losses. 

• Partner with Regulatory, Supply Chain, and Commercial teams to identify risks and opportunities related to registrations, supply constraints, and market access. 

• Proactively communicate insights, emerging trends, and risks to commercial and marketing teams to support sales effectiveness. 

Reporting & Visualization 

• Develop and maintain standardized dashboards, reports, and ad‑hoc analyses using BI and visualization tools (e.g., Power BI, Tableau, Excel). 

• Ensure clarity, accuracy, and business relevance of KPIs and performance metrics. 

• Translate analytical outputs into clear commercial implications and recommendations. 

Stakeholder Collaboration & Communication 

• Act as a trusted analytics partner to Marketing, Commercial, Product Management, and cross‑functional stakeholders. 

• Present insights and recommendations to senior and regional leadership on a regular cadence. 

• Support strategic planning and budgeting processes with data‑driven inputs. 

Market Research Management 

• Coordinate custom market research studies including pre‑launch assessments, pricing elasticity, and customer research. 

• Manage local relationships with external market research partners, ensuring alignment with global methodologies and agreements. 

• Consolidate and synthesize research findings into actionable business insights. 

Education and Experience 

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related discipline. 

• Master’s degree preferred. 

• 5+ years of experience in marketing intelligence, business intelligence, market research, or data analytics, preferably within agriculture, chemicals, or industrial markets. 

Skills & Competencies 

• Strong analytical and problem-solving skills with advanced proficiency in Excel. 

• Experience using BI and data visualization tools (Power BI, Tableau, etc.). 

• Solid understanding of statistical analysis, forecasting, and modeling techniques. 

• Proven ability to translate complex data into commercially relevant insights. 

• Strong written and verbal communication skills, including executive level presentations. 

• Highly collaborative, detail oriented, and capable of working independently in a matrix organization.