Marketing Manager

Hello ,

Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager.

Below is a detailed job description, should you be interested please feel free to reach me via call or email. Amrutha.duddula AT stiorg.com/732-664-8807

Title: Account Based Marketing Manager
Location: Initial Remote (DC/VA locations)
Duration: Fulltime

Job Description:
Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.

Responsibilities

•                  Define and build account-based marketing strategy
•                  Develop implement and execute marketing plans and acceleration programs for specific, targeted accounts
•                  Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns
•                  Work closely with sales leadership to align on key accounts and activities
•                  Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan
•                  Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly
•                  Leverage and localize existing content, while developing account-specific content where required
•                  Define activities KPI’s and own the measurement and performance analysis process   

Requirements/Experience:         

•          A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.
•          Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity
•          Strong understanding of the Sales process
•          Proven experience enabling a sales organization with training and sales tools
•          Experience in develop the strategy and content for marketing programs that drive awareness and demand for your products
•          Product marketing and content development background – strong advantage
•          Candidate should feel comfortable presenting publicly in outward facing situations
•          Strong written and spoken communications skills.
•          TRAVEL: 30% travel expected, including some international travel.

Thank you,
Amrutha Duddula
Lead Talent Acquisition Specialist
Software Technology Inc (STI)
Email: amrutha.duddula AT stiorg.com
Phone : 732-664-8807
www.stiorg.com
www.linkedin.com/in/amruthad/

All your information will be kept confidential according to EEO guidelines.