Position Summary:
The Marketing Manager New Openings will lead projects to support our new location
openings across the North American region.
This position assists the Marketing team through both creative and administrative tasks, executes and assists marketing campaigns for new locations, and plays an integral part in bringing our brand to life!
Key Responsibilities:
• Opening Campaign:
o Create, develop, implement, and execute highly localized marketing and communication plans for new brick and mortar openings for various channels
o Manage content creation and production in close collaboration with our creative team
o Manage and optimize paid media campaigns in collaboration with our media agency
• Opening Activations:
o Create and execute opening activations in close collaboration with our management,
fitness, creative, event, retail, and social media & brand influencer teams
o Source and present collaborations with local vendors for a successful opening period
o Be our champion on the ground and make sure our new members have the best
brand experience possible
• Planning and Reporting:
o Own opening budgets, project plans, and timelines/schedules
• Act as a liaison between all external partners and internal stakeholders to maintain clear
communication throughout the presale and opening phases Provide insights, learnings,
and opportunities for continued improvement of the opening process
• Any other projects/duties as assigned
Competencies & Qualifications:
• Minimum of 5 years of Marketing/Promotions/Advertising experience with at least 2-3
years working with regional/national multi-unit chains, background in fitness and wellness
is a plus
• Bachelor’s Degree in Marketing, Communication, or related degree highly preferred
• Experience managing events and campaigns for brick-and-mortar business openings or
Field Marketing
• Creative mind with ability to adapt overall national strategy into tangible localized
opening activities and events
• Proactive communicator with a hands-on mentality and strong organizational skills
• Must be able to build relationships, genuine connections, and trust, both internally and
externally
• Must have exceptional time-management skills and be able to execute tasks and
responsibilities in an ever-changing environment
• Exercise good judgment in decision making
• Must be able to travel to various fitness clubs and support centers
We believe that our diversity fuels innovation and benefits our team members as well as our
club members. All qualified applicants will be considered for employment without attention to race, color,
ethnicity, ancestry, national origin, religion, gender, gender identity, sexual orientation, age, genetic
information, veteran, marital status, or disability status.
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