RESPONSIBILITIES: 

Trade Show & Event Management

· Plan, coordinate, and execute national, regional, and distributor trade shows, conferences, and customer events.

· Manage event logistics including booth design, promotional materials, sponsorships, registrations, shipping, staffing schedules, and on-site support.

· Coordinate pre-show and post-show communications and lead follow-up activities with the sales team.

· Track event budgets, ROI, attendee engagement, and lead generation metrics.

· Maintain an annual trade show and sales meeting calendar and ensure alignment with strategic business objectives.

Promotional Material & Sell Sheet Development

· Develop and maintain products sell sheets, brochures, flyers, digital assets, and customer-facing promotional materials.

· Collaborate with product management, regulatory, and sales teams to ensure messaging accuracy and compliance.

· Partner with external agencies and graphic designers to create compelling marketing collateral.

· Ensure brand consistency across all materials and customer touchpoints.

Campaign Management

· Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, distributor channels, and events.

· Develop campaign briefs, timelines, messaging, and performance metrics.

· Coordinate content creation and campaign deployment to support product launches, promotions, and strategic initiatives.

· Monitor campaign effectiveness and provide recommendations for continuous improvement.

· Analyze marketing performance data and prepare reports for leadership.

Distributor Communications

· Serve as the primary marketing liaison for distributor partners.

· Develop distributor-focused communications, promotional programs, sales enablement tools, and campaign support materials.

· Coordinate distributor marketing activities, co-op marketing initiatives, and promotional opportunities.

· Ensure distributors are informed of product updates, campaigns, launches, and marketing resources.

· Build strong relationships with distributor marketing and sales teams to increase program participation and sales performance.

Cross-Functional Collaboration

· Partner closely with sales, product management, veterinary technical teams, and customer service to support commercial objectives.

· Assist in the development and execution of annual marketing plans and budgets.

· Support product launches and ongoing brand growth initiatives.

· Manage multiple projects simultaneously while meeting deadlines and budget requirements.

QUALIFICATIONS – SKILLS & REQUIREMENTS: 

· 5+ years of marketing experience, preferably in animal health, veterinary, healthcare, agriculture, or related industries.

· Strong project management and organizational skills.

· Excellent written, verbal, and presentation communication skills.

· Proficiency in Microsoft Office Suite, marketing automation tools, and CRM platforms.

· Familiarity with Photoshop, Graphic Design, MailChimp.

EDUCATION & EXPERIENCE: 

· Bachelor’s degree in marketing, communications, business, or related field.

· Experience managing trade shows, customer events, and promotional programs.

· Experience developing sales collateral, sell sheets, and marketing communications.

· Knowledge of digital marketing platforms, email marketing, and marketing analytics.

· Experience managing outside agencies, vendors, and creative resources.

Preferred

· Experience working with veterinary, animal health, pharmaceutical, or agricultural distribution channels.