Marketing Specialist

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.

Assist in the development of brand tactics as part of Annual Planning Process and in-year execution against brand financial targets (promotions, professional marketing, PR, interactive/digital marketing, market research, etc.) in collaboration with other BI team members and external agencies/vendors ultimately ensuring effective implementation.
Continuously review and analyze product and market performance (i.e. use of IRI and Tracking Data), competitive intelligence, market research to assess the business and the resulting direction, and identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. (i.e. development of competitive "attack/defend" strategies)
Inform and aid in risk management associated with marketing material development by working within and helping driving the MLR process.
Partner with Trade Marketing/Sales to further develop brand plans against key retailer needs.
Forecast and monitor Gross and Net Sales for the brand to ensure brand contributions are in line with corporate expectations.
Assist in managing the brand DP budget ensuring it is in line with brand DP targets and subsequent profit targets.
Assist in managing key operational flows with brand (i.e. art approvals, MLR, AMT, Drug Information, forecast of key promotional SKUs, displays, SKU management)
Monitor key consumer trends in market to identify growth opportunities for brand

2-3 years successful marketing/product management experience, with at least 1 year in the US; preferable to have some OTC /Healthcare experience.
Required experience with IRI and/or Nielsen database (IRI preferred)
Demonstrated understanding of consumer health care environment in the US
Demonstrated strong leadership, negotiation and project management skills.
Ability to work well with broad range of individuals/personalities; team player. High energy.
Excellent analytical, communication, creativity and organization/planning skills.

Education: BA required; MBA preferred.