Marketing Strategist

Job Summary: The Marketing Strategist drives service line growth throughout Saint Francis Health System by developing and implementing strategic marketing initiatives. This role collaborates with internal and external stakeholders to maximize growth opportunities and build brand awareness.

Minimum Education: Bachelor’s degree in Business Administration, Communications, Marketing, or related field.

Licensure, Registration and/or Certification: None.

Work Experience: Minimum 5 years of experience in a marketing or communications setting. Experience in a healthcare environment, preferred.

Knowledge, Skills, and Abilities: Proven knowledge of healthcare marketing and communications trends, regulations, and best practices. Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines. Excellent interpersonal, written, and verbal communication skills, with the ability to effectively communicate complex information to various audiences. Proficiency in presentation skills. Strong strategic thinking and problem-solving abilities. Ability to work effectively in a collaborative team environment and build strong relationships with team members.

Essential Functions and Responsibilities: Develops and implements impactful marketing strategies and campaigns that align with organizational objectives and maximize brand visibility. Leads team meetings and serves as the project manager for marketing priorities; maintains detailed project trackers to support the creation and implementation of approved marketing initiatives. Deploys service line and marketing campaigns across various channels, including video, print, radio, direct marketing, and collateral. Manages campaign budgets to ensure appropriate utilization and maximization of resources; maintains annual budget figures for tracking and reconciliations efforts for departmental expenditures. Provides education about key programs, services, and specialists through strategy support and marketing collateral development. Coordinates with other system departments to ensure alignment between marketing strategies and market objectives. Utilizes data analytics and insights to personalize marketing and engagement efforts, enhancing the consumer and patient experience. Develops reports and presentations that include campaign creative overviews and metrics associated with current and recently completed marketing efforts. Establishes a high-level understanding of Customer Relationship Management (CRM) and oversee direct-to-consumer campaigns, including direct mail and email. Assists with consumer-based market research to identify competitive landscapes and areas for service improvement and volume growth. Collaborates with media agencies to optimize media buying and placement across various channels.

Decision Making: The carrying out of non-routine procedures under constantly changing conditions, in conformance with general instructions from a supervisor.

Working Relationships: Works directly with patients and/or customers. Works with internal and/or external customers via telephone or face to face interaction. Works with other healthcare professionals and staff. Works frequently with individuals at Director level or above.

Special Job Dimensions: Ability to travel as required.

Supplemental Information: This document generally describes the essential functions of the job and the physical demands required to perform the job. This compilation of essential functions and physical demands is not all inclusive nor does it prohibit the assignment of additional duties.

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