Marketing Strategist

The National Golf Foundation is a nonprofit organization dedicated to supporting the growth and vitality of the golf industry. The organization provides market research, data analytics, consulting services, and marketing solutions to golf courses, businesses, and industry stakeholders. By delivering data driven insights and strategic guidance, NGF helps organizations make informed decisions and engage effectively with golfers and consumers. The Marketing Strategist is responsible for developing and executing data driven marketing strategies that support member engagement, client success, and overall industry growth initiatives. This role works closely with research, analytics, and consulting teams to translate market insights into actionable campaigns. The position involves planning, managing, and optimizing multi channel marketing efforts using NGF’s data platforms, CRM systems, and digital marketing tools. The ideal candidate combines analytical thinking with creative execution to drive measurable results.

Responsibilities

• Develop and implement integrated marketing strategies aligned with organizational goals and member needs
• Analyze market research and golfer data to identify trends, target audiences, and growth opportunities
• Plan and execute email, digital, and content marketing campaigns using CRM and marketing automation platforms
• Collaborate with research and consulting teams to translate insights into client facing marketing solutions
• Manage campaign performance, track KPIs, and optimize strategies based on data and reporting tools
• Support membership growth and retention through targeted engagement initiatives
• Oversee content development including reports, newsletters, and promotional materials
• Coordinate with internal teams to ensure consistent messaging across all channels and platforms

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience in marketing strategy, digital marketing, or data driven campaign management
• Strong analytical skills with experience using data analysis tools and CRM platforms
• Familiarity with marketing automation software, email marketing systems, and reporting dashboards
• Ability to interpret market research and translate insights into actionable strategies
• Proficiency with standard business tools such as computers, cloud based collaboration platforms, and data visualization software
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines