MarTech AI Solution Architect

Description

Role Overview:

We are seeking a MarTech AI Solution Architect to design and deliver next-generation, AI-enabled marketing and customer engagement solutions for enterprise clients across Financial Services and other regulated industries.

This role sits at the intersection of marketing technology, AI/GenAI, and customer experience transformation, with a focus on modern marketing architecture, AI-driven workflows, customer decisioning, campaign orchestration, audience intelligence, and emerging agentic marketing operations.

You will work closely with business, product, data, and engineering stakeholders to define scalable, future-state marketing architectures and operating models that leverage AI to drive measurable business outcomes.

Key Responsibilities

• Define AI-enabled MarTech architecture patterns across campaign orchestration, personalization, customer engagement, and marketing operations


• Design modern marketing workflows leveraging AI agents, copilots, and automation platforms


• Identify opportunities for AI-led optimization across campaign planning, segmentation, audience activation, content operations, and analytics


• Develop end-to-end architecture blueprints across CDPs, campaign systems, workflow tools, decisioning engines, and AI services


• Assess current-state MarTech ecosystems and define modernization strategies and roadmaps


• Drive use cases including:
  
  
  
  • AI-assisted campaign planning and optimization
  
  
  • Audience intelligence and segmentation
  
  
  • Real-time personalization and decisioning
  
  
  • Marketing workflow automation
  
  
  • AI-driven measurement and performance optimization
  
  
  
  


• Collaborate with engineering and data teams on integration patterns, APIs, and orchestration layers


• Support rapid prototyping and proof-of-concept development using GenAI/AI platforms


• Develop solution recommendations that balance business outcomes, scalability, governance, and operational efficiency


• Stay current on emerging trends in AI-native enterprise software and MarTech operating models

Required Qualifications

• 8+ years of experience in MarTech, Customer Experience, Digital Marketing, or Marketing Technology architecture


• Strong understanding of enterprise marketing ecosystems and customer engagement platforms


• Hands-on experience in one or more of the following:
  
  
  
  • Campaign orchestration
  
  
  • Customer decisioning
  
  
  • Marketing automation
  
  
  • Customer Data Platforms (CDP)
  
  
  • Personalization platforms
  
  
  • Marketing analytics and measurement
  
  
  • Content operations / DAM workflows
  
  
  
  


• Practical understanding of GenAI, LLMs, AI agents, copilots, RAG architectures, or workflow automation


• Experience designing enterprise integration architectures and API-driven ecosystems


• Ability to translate business requirements into scalable, production-ready technology solutions


• Strong stakeholder communication and workshop facilitation skills

Preferred Qualifications

• Experience with platforms such as: Adobe Experience Cloud, Salesforce Marketing Cloud/Data Cloud, Braze, Segment, Tealium, Workfront, Aprimo, or similar ecosystems


• Exposure to AI-enabled marketing operations or AI-native workflow transformation initiatives


• Familiarity with cloud AI platforms such as OpenAI, Anthropic, Google Gemini, AWS Bedrock, or Azure AI


• Experience in Financial Services, Insurance, Retail, or other regulated enterprise industries


• Background in consulting, digital transformation, or enterprise architecture


• Experience supporting innovation labs, rapid prototyping, or emerging product initiatives

Nice-to-Have Experience

• Agentic workflow platforms and multi-agent orchestration


• Real-time event-driven marketing


• Marketing copilot experiences


• Content supply chain modernization


• AI governance within marketing ecosystems


• GEO / AI-driven search optimization


• Experimentation and optimization platforms

Key Skills

• MarTech Architecture


• AI Workflow Design


• Customer Decisioning


• Campaign Orchestration


• CDP & Personalization


• Marketing Operations


• GenAI / LLM Ecosystems


• AI Agents & Automation


• Enterprise Integration


• Solution Architecture


• Marketing Analytics


• Product Strategy