Media Planner

Job Description

THE OPPORTUNITY

MiQ has been a leader in programmatic advertising for more than a decade, and our well-renowned expertise has catalyzed our global success. Central to that success has been a relentless focus on delivering results, unrivalled service, and thought leadership for brand and agencies alike. 

Our team is responsible for the retention and growth of our most strategic client engagements. Our mission in Sales Planning is to turn every client brief into an insight-led, multi-channel media plan that drives measurable growth.

We are looking for an experienced media planner, skilled in building and nurturing client relationships. Sounding a lot like you? Keep reading!

WHO YOU ARE

YOUR PERSONALITY

We love different personalities at MiQ and strive to build teams constructed with diverse backgrounds and inclusive points of view. That said, we firmly believe that our values bring us together and we look for people who align with our values below.

• Passion – We love and live what we do.

• Determination – We always find a way to ‘figure it out’.

• Unity – We hold each other accountable. We win and lose as a team.

• Agility – We anticipate the unexpected, embrace and adapt to change.

• Courage – We dare to think unconventionally.

WHAT YOU’LL BE DOING
 

Your main responsibilities will include:

• New partner prospecting: Owns research, review, and vetting process of all net new partnership opportunities, with support from Inventory partnerships where it makes sense. 

• The role of Media Planner will be responsible for the planning of all media for existing clients in addition to research, development, and presentation of media plans.

• Collaborates with internal sales and account management teams to present media plans to clients.

• Meets with media representatives and analyzes proposals and packages.

• Provides new and profitable ideas to grow clients’ business.

• Gathers, organizes and presents competitive research and spend data.

• Maintains effective relationships with clients and vendors/partners.

Your competencies are:

Media Planning

• Develops custom media strategies based on the client/audience behaviors and preferences. 
• Utilize key performance indicators to measure and optimize campaign performance
• Understand the optimal media mix to achieve the client goals, selecting the right channels based on the client brief and budgets.

Media Analysis

• Proficient in analyzing market research and audience data to inform media strategies.
• Applies strategic thinking to identify and define target audiences for effective targeting.
• Stays ahead of industry trends and incorporates innovative approaches into media strategies.
• Analysis of the competitor market/landscape to identify opportunities & threats. 
• Independently prioritizes tasks and briefs based on importance, urgency, and impact to the business. 

Collaboration & Team Enablement

• Collaborates effectively with creative, account management, trading, and analytics teams. 
• Leads integrated planning sessions to align media strategies with overall campaign goals. 
• Builds and maintains strong client relationships through effective communications. 
• Guides clients on media strategy decisions and provides insightful recommendations. 
• Provides leadership and guidance to junior members or the pod / team. Coordinate team efforts to ensure cohesive execution of media plans. 

Presenting & Influencing

• Delivers clear and compelling presentations to clients and internal stakeholders.
• Communicates complex media strategies in a digestible and persuasive manner.
• Negotiates effectively with media vendors to secure favorable terms.
• Influences key stakeholders to gain buy-in for media plans and strategies.
• Maintains open and transparent communication with all relevant stakeholders.
• Addresses concerns and provides updates on campaign progress regularly.

YOUR QUALIFICATIONS

REQUIRED EXPERIENCE

• Bachelor's degree in business administration/marketing preferred.

• 3+ years of agency experience required.

• Media Planners are responsible for the planning of all media for existing clients, in addition to research, development, and presentation of media plans.

• Increasing understanding of and interest in Media Alternatives and Media Integrations

• Must be able to occasionally travel to supported markets or client events

• Desire to learn new things, both formally and informally.

• Passion to collaborate in a creative environment.

• Ability to work on several projects at once.

• Excellent communication and negotiation skills

• Experience in digital media planning/buying, including programmatic

• Proficient in PowerPoint, Word, Excel and Writing Skills

MiQ pay philosophy/ transparency. 

For individuals assigned and/or hired to work in Chicago, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to Chicago and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $80,000 - $105,000. This range may vary for positions outside of Chicago as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.

Pay Range