Mgr Social Media & Marketing NX @ Marriott Downtown Syracuse

Social Media Marketing Manager

Responsibilities Include:

• Build and maintain all social media accounts for the hotel outlets on FB, Twitter, and other social media sites. Be able to identify a target market and reach out to that consumer through social media.


• Routinely Create Video and photography content to promote the company.


• Track social media analytics and report results to upper management.


• Oversee updates and manage content for multiple outlet websites.


• Consistently develop interesting and engaging social media posts, with company brand and customers in mind.


• Monitor market trends, best practices and competitors to develop a successful social media strategy.


• Completes daily posts on both Facebook and Twitter, and other trending social media sites, which include event announcements, driver information or other posts as assigned.


• Formulating high-quality novel was written and visual content for each social media campaign.


• Monitoring the company's brand on social media and building brand awareness by engaging relevant influencers.


• Managing our online communities to ensure respectful and appropriate engagement.


• Responding to comments/questions on accounts.


• Analyzing data to determine whether social media campaigns have achieved their objectives.


• Content ideation and creation.


• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.


• Coordinating with outside agencies as needed for special events and promotions.


• Contributing to team efforts by accomplishing tasks as needed.


• Organizing and executing special events with F/B and Hotel Leadership Team


• Participation in networking events and special opportunities to be represented in the community.


• Actively promote and sell private function space at restaurants, as well as selling restaurant specials and events to the local community


• Maintain all websites and other online programs used internally

Qualifications:

• Excellent written and verbal communication, with strong editing skills and creative flair.


• Extensive knowledge of social media platforms, including Facebook, Twitter, Google+, LinkedIn, YouTube, etc, as well as graphic and web design.


• Degree in Communication, Marketing, or a related field


• Ability to organize and prioritize workflow.


• Work independently and exercise good judgment and discretion.


• Ability to demonstrate initiative and creativity by consistently generating new ideas, problem solve and perform research.


• Have a knowledge of photography and use of images and video on social media platforms.


• Experience developing social media strategies.


• Ability to develop the brand represented voice for each social media platform.


• Understanding of graphic design principles and using photoshop and Adobe Illustrator.


• Ability to maintain a strong work ethic, multi-task, eager to learn and take on new challenges.


• Daily social media posting and account management.


• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.


• Creating a wide range of graphics and layouts for product illustrations and brand assets.


• A strong eye for visual composition.


• Able to give and receive constructive criticism.


• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.


• Other duties as assigned.

This position is an onsite only position. 

We are an equal opportunity employer.