Music Marketing

A24 Music is looking for an experienced Music Marketer to lead the digital presence and campaign strategy for our growing music slate. This person will oversee marketing efforts across both soundtrack releases and original artist projects, bringing a strong point of view on how to build audiences, drive sales, and create genuine cultural moments. This role is based in our New York office.

Core Responsibilities

• Lead end-to-end digital marketing campaigns for soundtrack and original artist releases, from strategy through execution and analysis


• Develop and execute marketing strategies, identifying the right partners and moments to organically amplify releases


• Plan and manage paid media across social platforms and DSPs, optimizing ad buys for reach, engagement, and conversion


• Oversee DSP marketing including playlist pitching strategy, editorial relationships, and on-platform media buys


• Build and manage organic community growth across platforms, cultivating engaged audiences around A24 Music artists and releases


• Work cross-functionally with the A&R and creative teams to align marketing efforts with the broader release strategy


• Pitch and execute partnership and experiential opportunities 


• Track and report on campaign performance, translating data into actionable insights and informing future strategy

Ideal Qualifications

• 7+ years of experience in digital marketing within the music industry, at a label, distributor, artist management company, agency, or music-forward media brand


• Proven track record running successful campaigns for both established and emerging artists


• Deep fluency in the paid and organic social landscape, influencer marketing, and DSP ecosystems


• Strong relationships with platform partners, influencers, and fan community operators


• Equal parts creative and analytical able to ideate compelling campaigns and back decisions with data


• Collaborative and adaptable, with the ability to manage multiple releases simultaneously in a fast-moving environment

We are looking for diverse perspectives. A24 is an Equal Opportunity Employer and encourages applications from all kinds of candidates.

Our target salary range for this role is between $100,000 to $125,000. We do not use formal job titles internally and similarly named positions may have different compensation levels. Actual starting salary within the range will depend on various considerations, including: work experience, skills, specializations, and training. This role is also eligible for an annual performance bonus, including both cash and equity components, competitive healthcare, as well as other employee benefits.

A24 is an acclaimed global entertainment company known for producing and distributing films, television series, documentaries, music, publishing, and consumer products. Established in New York in 2012, A24 has cultivated a library of over 150 films and 50 TV series, earning critical and commercial acclaim with more than 21 Oscars, 20 Golden Globes, and 18 Emmys. Renowned for groundbreaking hits like Moonlight, Everything Everywhere All at Once, and Uncut Gems, as well as television successes such as Euphoria, Beef, and Ramy, A24 has developed a passionate fanbase and expanded into ventures like Half Magic and the Cherry Lane Theater. Upcoming projects include Death of Robin Hood starring Hugh Jackman and Jodie Comer, Mother Mary starring Anne Hathaway and Michaela Coel, Backrooms from Kane Parsons and more.