NA - Sales Regional Manager

Company Overview: 

At L&F Distributors, we provide an exceptional service and offer a diverse range of beverages. Our focus is on building lasting partnerships through integrity, innovation, and a commitment to customer satisfaction. 

General Description:  

The Non-Alcoholic (NA) Sales Regional Manager leads and develops a team of sales and delivery personnel while overseeing the development, coordination, and growth of assigned non-alcoholic brands across all sales channels. This role is responsible for driving increased sales and net profits, managing day-to-day sales operations, supporting brand growth, and positioning L&F Distributors as a leader in the beverage industry. The NA Sales Regional Manager will collaborate closely with sales teams, chain account managers, suppliers, and internal departments to enhance customer relationships, expand sales opportunities, and achieve sales targets. 

This role requires strong leadership, communication skills, and a deep understanding of sales strategies, customer needs, and the NA beverage industry. The NA Sales Regional Manager will work with minimal supervision and is expected to establish procedures to ensure the smooth execution of tasks. 

Duties & Responsibilities: 

• Lead and develop sales and delivery personnel to achieve or exceed company standards. 
• Train staff to position themselves as experts in the beverage industry and help customers increase product sales. 
• Manage inventory to maintain consistent days on hand and create purchase orders. 
• Collaborate with financial operations on product pricing strategies, new item setups, and go-to-market plans. 
• Analyze the L&F portfolio to identify gaps and potential new item additions. 
• Drive brand success by actively supporting and communicating with sales teams and chain account managers. 
• Collaborate with assigned suppliers on sales incentives and market initiatives. 
• Develop strategies for product allocations across markets. 
• Track, monitor, and update the execution of programs for assigned suppliers. 
• Maintain regular communication with suppliers regarding programs, product changes, and market updates. 
• Coordinate with internal departments on product changes, program updates, and market developments. 
• Monitor sales goals and assist the team in meeting or exceeding them. 
• Conduct ride-along(s) with team members to evaluate performance and provide coaching. 
• Troubleshoot customer issues and provide solutions to enhance satisfaction and sales. 
• Stay up to date with product knowledge and use this expertise to support customers, suppliers, and sales teams. 
• Foster and maintain strong relationships with customers, suppliers, staff, and coworkers. 
• Communicate effectively with staff to ensure a clear understanding of goals, feedback, and expectations. 
• Complete and submit required sales, incentive, and program reports accurately and on time. 
• Participate in training, seminars, and classes as needed. 
• Additional duties as assigned. 

Minimum Education and Experience Requirements: 

• Bachelor's degree in business, marketing, business administration, or related field (preferred). 
• 5+ years of sales experience with a proven track record of success in the beverage industry. 
• Leadership experience, preferably in managing sales or delivery teams. 
• Extensive knowledge of non-alcoholic beverage brands and categories. 
• Excellent communication and people skills, capable of understanding customer and employee needs. 
• Strong computer skills, including proficiency with Excel, Outlook, and sales enablement software. 
• Excellent time management and organizational skills. 
• Ability to work under pressure and adapt to changing priorities. 

Required Knowledge and Abilities:  

• In-depth understanding of the non-alcoholic beverage distribution market. 
• Proven ability to analyze sales data to inform decision-making and strategy. 
• Strong communication and leadership skills to motivate and guide team members. 
• Ability to identify customer needs and implement solutions that drive sales. 
• Ability to communicate enthusiasm for non-alcoholic products and categories. 
• Strong understanding of inventory management, supplier programs, pricing, and market initiatives. 

Physical Demands: 

• Ability to sit for extended periods while working at a desk or in meetings. 
• Occasional lifting of up to 50 pounds for product demonstrations or event setups. 
• Travel may require extended periods of driving or flying. 
• Ability to navigate various environments, including retail and food service locations. 

Unavoidable Hazards (Work Environment) 

Involves frequent/infrequent, occasional, and routine exposure to: 

• Exposure to various retail and food service environments, which may include noise, temperature fluctuations, and crowded spaces. 
• Potential for exposure to product samples and promotional materials, requiring adherence to safety guidelines. 
• Travel may involve risks associated with driving or flying, including adverse weather conditions. 
• Occasional exposure to warehouse settings, where moving equipment and inventory may pose safety risks. 
• Other extreme hazards not listed above.  

Special Certifications and Licenses:  

• Must possess and maintain a valid state Driver’s License with an acceptable driving record. 
• Must have a reliable personal vehicle for business-related travel. Mileage will be reimbursed through a third-party administrator (TPA). 
• Must be able to pass criminal background and drug screen. 
• Certified Beverage Professional (CBP), Certified Sales Professional (CSP), food/beverage safety certification(s) (e.g., ServSafe), preferred. 

Work Authorization:
Must be authorized to work in the United States. 

L&F Distributors LLC provides equal employment opportunities to applicants and employees without regard of race, color, religion, sex sexual orientation, gender identity, national origin, protected veteran status, or disability.