Personal Trainer Director

FLSA Classification: Exempt

Reports to: General Manager & VP of Fitness

Job Description

Summary/objective

The Personal Training Director is responsible for leading all club personal training efforts, coaching and supervising Trainers to meet or exceed company standards and revenue goals through leading by example. 

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Client Acquisition & Retention - 40%

• Develop strong relationships with membership / sales and marketing teams
• Collaborate with membership / sales to disseminate new client leads to appropriate trainers in a timely manner
• Follow up with clients who possess unused training sessions prior to expiry
• Track and report on team’s closure rates on new client leads
• Support and handle member opportunities & issues quickly, professionally, and in accordance with company policies

Staff Development - 40%

• Create and implement a process for the ongoing recruitment of a personal training team
• Develop a robust on-boarding and mentoring program for new trainers
• Establish and implement sales training for the personal training team
• Conduct bi-monthly “Trainer Development Meetings” in person
• Monitor trainer’s productivity, provide constructive feedback and coaching in real-time or through one/one meetings
• Conduct periodic and annual performance evaluations of all personal trainers
• Keep team and members informed of events and activities and encourage participation
• Provide strong leadership to the team by communicating effectively and leading by example for all team members to see
• Create and foster a team culture, centered on achieving goals with high level of customer service

Training & Administration - 20%

• Maintain ongoing physical presence on the fitness floor
• Program and facilitate personal training for a primary roster not to exceed 12 hours per week
• Establish revenue goals with GM and VP of Fitness
• Meet or exceed departmental revenue goals
• Monitor revenue production by team and trainer on a daily basis
• Operate within budget guidelines for purchasing supplies, operational costs, pricing outside vendors and contractors
• Work alongside the Club General Manager and other Department Heads to ensure cohesiveness in the club
• Act as a leader and resource to not only the PT team but to all acac teams within the facility. This may also require assigned Manager on Duty (MOD) shifts within your administrative time.
• Process bi-monthly payroll and supply appropriate reports to required teams

Required competencies, education, and experience

• Bachelor’s Degree preferred in Exercise Science or Kinesiology; High School Diploma required
• Three years of personal training experience
• Must possess and maintain a current NOCA-NCCA accredited organization certification
• Must possess and maintain a current CPR certification 
• Demonstrate initiative to remain current on fitness industry skills and topics
• In-depth knowledge of fitness programming design and implementation
• Prior experience leading and managing in a fitness and sales environment
• Superior customer service skills
• Strong leadership, interpersonal and communication skills
• Demonstrate a friendly, enthusiastic and positive attitude
• Utilize social media to promote personal training services
• Ability to communicate effectively verbally and in writing
• Excellent computer skills
• Passion for fitness

Physical demands

• Must be able to stand, move, walk, and bend for the duration of a shift
• Must have full range of motion in order to properly demonstrate exercises or use of machines
• Must have the ability and willingness to work varied shifts including days, evenings, weekends, and holidays

Company Expectations

• Read, sign, and abide by the policies included in the Team Member Handbook
• Park in team member designated areas
• Club cleanliness is an all-team responsibility; assist whenever necessary in any area of the club to keep club neat and clean
• Attend mandatory Personal Training meetings
• Assist with Service Days, as assigned by Supervisor
• Assist with club programs, special events, or activities, as assigned by Supervisor
• Promptly respond to work-related correspondence
• Exhibit a positive attitude at all times
• Deliver outstanding service to members and guests, following acac’s Five*Star principles

Affirmative Action/EEO statement

acac is an equal opportunity employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, age, national origin, ancestry, citizenship, disability, or veteran status. 

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.