Port & Shopping Guide

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Essential Functions

• Serve as a trusted, neutral shopping guide, providing objective guidance on onboard (Effy & HFDF) and ashore shopping opportunities.
• Maintain credibility as the Voice of Shopping while effectively driving guest traffic toward onboard retail experiences.
• Engage guests through live shopping events, Diamond & Gemstone (D&G) presentations, in-cabin TV content, and 1:1 guest interaction.
• Ensure shopping referrals are directed toward onboard Effy and HFDF activations while preserving neutrality and trust.
• Maintain expert knowledge of:
  • Port Shopping locations
  • Effy product collections and events
  • HFDF activations, offers, and value propositions
  • Current promotions, guarantees, and guest benefits
• Execute all Port & Shopping strategies as approved by HFGM HQ.
• Follow the F48 / Cruise Journey schedule with no deviations unless pre-approved.
• Execute Effy and HFDF promotional initiatives according to HQ direction and brand standards.
• Ensure full compliance with:
  • Norwegian Cruise Line (NCL) policies
  • USPH regulations
  • Fleet and safety regulations
  • Maritime Labor Convention (MLC) and ILO requirements
• Partner with the Boutique Manager, Effy Ambassador, and Gift Shop Manager to plan and execute high-impact onboard events.
• Lead and support:
  • Port & Shopping Talks
  • Diamond & Gemstone (D&G) events
  • High-impact in-store Effy events
  • HFDF activations and showcases
  • Port & Shopping Desk hours
• Arrive 30 minutes prior to all events and remain present 45 minutes post-event to support guest flow and conversions.
• Ensure all event scripting (Effy and HFDF) is practiced, polished, and executed with confidence and clarity.
• Execute gangway activations at revenue ports:
  • Be positioned at least 15 minutes before docking
  • Distribute maps and collateral for a minimum of two hours
  • Direct guests toward approved onboard shopping experiences
• Oversee onboard and ashore marketing execution for Effy and HFDF in alignment with HFGM strategy.
• Coordinate with the Entertainment Team to:
  • Complete the Entertainment Grid
  • Set up Freestyle Daily (FSD) listings
  • Execute onboard announcements
• Submit TV broadcast schedules to the Broadcast Team prior to each voyage.
• Distribute VIP Cards strategically, prioritizing Effy and HFDF activations.
• Support HQ-directed testing of new promotions, messaging, and revenue-driving initiatives.
• Create and maintain the daily PSG & JEM schedule aligned to itinerary and revenue priorities.
• Check and respond to emails a minimum of three times daily.
• Provide daily revenue updates in the ship’s HQ WhatsApp group.
• Submit:
  • End of Day (EOD) reports
  • End of Voyage Report (EOVR) no later than embarkation morning
• Communicate itinerary changes, port delays, or operational disruptions immediately to [email protected].
• Participate in revenue meetings and contribute actionable insights.
• Ensure all Effy, HFDF, and merchant collateral are placed and collected according to HQ standards.
• Build strong working relationships with:
  • Shipboard leadership
  • Effy Boutique teams
  • HFDF Retail teams
  • Shore-side merchant partners
• Work collaboratively with Effy and HFDF teams to convert guest traffic without functioning as a retail sales associate.
• Conduct at least one strategy call per cruise with the Boutique Manager, Effy Ambassador, and Gift Shop Manager.
• Attend all required meetings unless scheduled for guest-facing responsibilities.
• Support boutique teams during peak traffic periods when guest volume exceeds expectations.
• Participate in all emergency drills and comply with Emergency Response Protocols (ERP).
• Adhere to all safety, timekeeping, and fleet operational requirements.
• Comply with maritime labor, safety, and health regulations always.
• Remain flexible and adaptable to additional reasonable duties assigned by HFGM/Effy HQ in support of revenue optimization and guest experience.

Qualifications, Education and Attributes

Qualifications

• Minimum 1 -3 months related to experience and/or training or equivalent combination of experience.

Education

• High School Diploma or General Education degree (GED) or equivalent combination of education.

Attributes

• Maintain a polished, professional appearance as a visible representative of HFGM, NCL, Effy, and HFDF.
• Deliver exceptional guest service with confidence, enthusiasm, and product knowledge.
• Foster an inclusive, respectful, and harassment-free environment.
• Demonstrate cultural awareness, emotional intelligence, and brand integrity at all times.

Physical Requirements

NCL America:

The U.S. Coast Guard (USCG) requires all crew members employed with NCL America aboard the Pride of America to hold a Merchant Mariner Credential (MMC). In order to qualify for a MMC, applicants must demonstrate specific physical abilities necessary to perform shipboard duties per USCG guidelines (COMPDTPUB 16700.4 NVIC 04-8).

Shall have a Body Mass Index (BMI) of 40.0 or less. Blood Pressure as per USCG a maximum 160/100.

NCLH International Flag:

In addition to the above, NCLH requires the following for all crew members for all international flagged ships:

Shall have a Body Mass Index (BMI) of 35.0 or less. Blood Pressure as per USCG a maximum 140/90.

The verifying medical practitioner doubts the applicant’s ability to successfully perform any of the following functions, a suitable practical demonstration is required for those functions. The verifying

medical practitioner, in consultation with any other qualified practitioners he/she deems appropriate, determines whether a practical demonstration is necessary, and whether the applicant is physically competent or not physically competent.

General Movement:

• Is able to maintain a sense of balance without disturbance while walking and standing.
• Is able to climb up and down vertical ladders and stairways.
• Is able to step over a door sill or coming up to 24 inches in height.
• Is able to move through a restricted opening of 24 inches by 24 inches.
• Is able to open and close watertight doors that weigh up to 55 pounds. Must be able to move hands/arms in vertical and horizontal directions, rotate wrists and reach above shoulder height to turn handles.
• Is able to repeatedly lift at least a 55 pound load off the ground, and to carry, push or pull the same load over a long distance (minimum of 150 feet) and up/down multiple staircases over a four hour period.
• Is able to pull an un-charged 1.5 inch diameter, 50’ fire hose with nozzle to full extension, and to lift a charged 1.5 inch diameter fire hose to firefighting position.
• Is physically able to put on a Personal Flotation Devise (PFD) without assistance from another individual.
• Is capable of normal conversation in English.
• Is able to intermittently stand on feet for up to four hours with minimal rest periods.
• Must have no physical limitations that would hinder or prevent the performance of duties.
• Must have no limitation of motion.

Senses:

• Is able to react to visual alarms and instructions.
• Is able to react to audible alarms and instructions.

Vision:

• Ability to adjust focus, depth perception, peripheral vision.
• Distance vision and close vision must be in accordance to ILO: Vision required for ship’s navigation (e.g., chart and nautical publication reference, use of bridge instrumentation and equipment, and identification of aids to navigation)
• Normal Vision required to perform all necessary functions in darkness without compromise
• Color perception must be intact for Deck/Engine Watch standing officers.
• Vision required reading instruments in close proximity, to operate equipment, and to identify systems/components as Necessary.

Upper Body:

• Is able to move their shoulders, elbows & wrists (without disease, injury): bending, extending, move their arms away from the midline of the body, rotating.
• Is able to grasp and manipulate common tools such as wrenches, hammers, screwdrivers and pliers.
• Is able to crouch, kneel and crawl.
• Is able to distinguish differences in texture and temperature by feel.

• Is able to elevate their shoulder joint forward and move his arms away from the midline of the body

• Is able to flex their elbow joint and extend his arm completely.
• Is able to move their wrist completely and able to sustain weights of 55 pounds.
• Is able to move their hand up and down 45 degrees / completely.
• Is able to clench fist, pick up a pin, grasp an object or touch tips of at least 3 fingers with thumb.
• Has distal phalanx of either thumb, distal and middle phalanx of an index, middle, or ring finger of either hand, irrespective of the absence or loss of little finger.
• Do not have Scars and deformities of the fingers or hand that are symptomatic or that impair normal function to such a degree as to interfere with the satisfactory performance of sea duty
• Must not have intrinsic paralysis or weakness, including nerve palsy sufficient to produce physical findings in the hand such as muscle atrophy or weakness.

Lower Body:

• Is able to move their hips, knees & ankles (without disease, injury): bending, extending, move their legs away from the midline of the body, rotating.
• Must not have Plantar fasciitis.
• Must not have loose or foreign bodies within the knee joint.
• Must not have physical findings of an unstable or internally deranged joint.
• Must not have history of uncorrected anterior or posterior cruciate ligament injury.
• Must not have surgical correction of any knee ligaments if symptomatic or unstable.
• Must not have history of congenital dislocation of the hip, osteochondritis of the hip (Legg-Perthes disease), or slipped femoral epiphysis of the hip.
• Must not have hip dislocation within 2 years before joining the ship.

Work Environment & Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions for this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to meet the above physical and health requirements. While performing the duties of this job the employee is regularly required to meet the above physical and health requirements.

This is a minimal description of duties. Other work requirements may be necessary and assigned as business or maritime law dictates.

EQUAL OPPORTUNITY EMPLOYER
It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.