Principal Event Marketing Manager, Data + AI World Tour

MKTQ327R36

Reporting to the VP, Global Events, this Principal Event Marketing Manager at Databricks will work closely with cross-functional stakeholders across the globe to develop our events strategy for the 20+ stop Data+AI World Tour. In this role, you will ensure the delivery of industry leading and high-impact events for our global audiences as an extension of the Data+AI flagship event. You will act as the global program lead, establishing the playbook and identifying opportunities for improved scalability, best practices, and brand presence that enhances Databricks market leadership across regions. This role will also be responsible for the event management and production of our top tier events. Other special projects may include onsite event management at the Data+AI flagship event and strategic initiatives.

The impact you will have:

• Content strategy: Within 12–18 months, establish and scale a content strategy for the Data+AI World Tour that increases session attendance and on-demand views by 25–30% and drives a meaningful uplift in content-attributed pipeline from target personas.


• Sponsorship program: Grow the World Tour sponsorship program to deliver a year-over-year increase in sponsorship revenue and sourced pipeline while maintaining or improving partner satisfaction scores.


• Operational efficiency: Reduce end-to-end event execution cycle times and budget variance through streamlined workstreams and repeatable processes, enabling the team to support more stops or higher program complexity without additional headcount.


• Ensure seamless flow of leads from events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion


• Stakeholder alignment: Build a reliable global operating model with Executive, Marketing, Sales, and regional leaders so that tour stops launch on time with agreed goals, content, and speaker participation, and jointly owned KPIs (pipeline, attendance, NPS) are consistently met or exceeded.

What we look for:

• 10+ years of event marketing experience, of which 3+ years experience leading large scale world tours 


• Experience driving alignment and managing complex, multi-stakeholder global programs


• Metrics-driven, analytical thinker with ability to utilize data to drive the success and evolution of the program


• Excellent communication skills, including strong executive presence


• Proven success in achieving or exceeding pipeline targets 


• Experience with Google suite, Salesforce, Swoogo, Asana, and Rainfocus (building emails, lists and landing pages)