Principal Product Marketing Manager - Platform

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

We're looking to add a new node to the Product Marketing cluster, focusing on Elasticsearch & AI. In this role, you will be a trusted technical marketing partner to the product leads, working closely on jointly defining the outbound strategy and go-to-market for the Elastic platform to developers and technical decision makers. To be successful you will have experience marketing to technical audiences and need to become comfortable with the technical aspects of Elastic’s products and solutions, including search, vector database, and AI, the markets they play in, as well as, the creative aspects of positioning technology through messaging and narratives that are compelling, authentic, and differentiated!

What You Will Be Doing

• Act as a technical product marketing lead for Elastic platform, and take ownership of the strategy to drive awareness and market penetration of key capabilities


• Serve as an internal authority on the developer and SRE personas


• Craft compelling, technical and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers)


• Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks.)


• Build and implement plans to reach and champion relationships with our developer and technology partner ecosystem.


• Plan and implement product launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members


• Build a positive partnership with peers in Product Management, Engineering and Community to effectively launch new features and products and engage with users


• Attend and present at Elastic events, third party trade shows and other events to help showcase our products to technical audiences.

What You Bring 

• 7-10 years of experience in product marketing in a technical environment.


• Proven track record of effectively marketing technical products to developers or technical audiences.


• Curiosity about the “how” of technology to tell compelling stories about the “why”


• Ability to work in a very cross functional role, with a highly distributed team


• Experience driving a GTM and crafting high quality assets


• Be a spokesperson for product capabilities and Elastic at large for internal and external audiences - including webinars, trainings, and analyst briefings


• Excellent spoken and written communication skills

Bonus Points

• Direct experience with developers, and audiences that build applications


• Product marketing experience with technical AI, SaaS or infrastructure products preferred


• Experience crafting engaging content for developers, including blog posts, decks, videos, etc.


• Comfortable marketing to technical leaders


• Familiarity with Elasticsearch, Elastic Platform or our solutions