Product Manager

Description
The Product Manager provides leadership in strategic product marketing (market views, segmentation, and multi-generational product planning) and platform definition for Avient’s products. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence peers and the next level up in organizations (Avient and Customer).

Responsibilities

Essential Duties & Responsibilities 

· Own the overall business performance of assigned product lines, including revenue growth, gross margin, margin expansion, vitality, market share, and profitability.

· Develop and execute product line strategies aligned with business objectives, customer needs, market trends, and long-term growth opportunities.

· Lead product lifecycle management activities including product introductions, portfolio optimization, product rationalization, and discontinuation decisions.

· Establish and execute value-based pricing strategies that maximize profitability and capture the value delivered to customers.

· Lead pricing governance processes including quote approvals, margin improvement initiatives, price increase implementation, and management of pricing exceptions.

· Monitor and analyze product, customer, and market profitability to identify and prioritize actions that improve business performance.

· Partner with cross-functional teams to develop and execute profitability improvement initiatives.

· Drive commercialization of new products and technologies from concept through launch and market adoption.

· Collaborate with Marketing, R&D, Sales, Operations, and customers to develop solutions aligned with key secular growth trends, emerging technologies, and market opportunities.

· Ensure innovation projects are supported by robust business cases, commercialization plans, and clearly defined financial objectives.

· Partner with Manufacturing and Operations teams to ensure successful scale-up, qualification, and commercialization of new products.

· Lead cross-functional efforts to resolve product supply, quality, and manufacturing challenges that impact customer satisfaction or business results.

· Develop accurate demand forecasts and business outlooks for assigned product portfolios

· Support annual operating plans and strategic planning activities through market, financial, and portfolio analysis.

· Lead and/or participate in negotiations related to customer agreements, supply contracts, rebate programs, strategic partnerships, and key supplier relationships.

· Evaluate the financial impact of contractual agreements and ensure alignment with profitability, growth, and strategic objectives.

· Partner with Commercial teams on key account strategies and participate in executive customer engagements as needed.

· Maintain strong relationships with customers, suppliers, industry stakeholders, and strategic partners to identify growth opportunities and emerging market needs.

· Gather and translate customer, market, competitive, and financial insights into actionable business strategies and investment priorities.

· Establishes clear measurement and management of product profitability, and proactive management of product mix.

· Drive accountability and execution across functions to ensure successful achievement of growth, profitability, and commercialization objectives.

· Ensure products comply with applicable regulatory, environmental, health, safety, and industry requirements.

· Supports and is committed to Avient’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.

· Measure and track key business metrics including revenue, gross margin, vitality, profitability, market share, sales forecasts, and return on investment.

· Develop and implement the strategic marketing direction for the product platforms

Experience in any of the following end markets: Building & Construction, Energy, Electrical, RV, Marine, and Outdoor High Performance/Consumer
 

Scope

• Personnel: May have 1-2 direct reports.
• Budget: Up to $250,000.
• Sales Revenue: Business Unit specific.

 

Qualifications

Education

• Masters-Business Admin or equivalent experience
• Bachelors- Marketing or equivalent experience