Product Marketing Manager

Location: Office/Hybrid (USA-MN)

Reports To: Marketing and Business Development Manager

Role Summary

The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.

Shift Your Career in Motion!

ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:

-       Semiconductor manufacturing systems

-       Electronics/PCB and display manufacturing systems

-       Biomedical - Genome sequencing systems

-       Laser microprocessing systems

Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.

Key Responsibilities

1. Go-to-Market Plans

·      Create and execute go-to-market plans for product and feature releases

·      Develop clear and focused messaging, value proposition, unique selling points, and sales training materials

·      Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.

2. Technical Marketing Content

·      Create and manage a portfolio of technical marketing and sales enablement materials

·      Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more

·      Communicate with internal subject matter experts to inform material

·      Support Segment Marketing by helping to create and review sales enablement materials

3. Voice of Customer

·      Create and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management 

·      Document application requirements, performance drivers, unmet needs and use cases

·      Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities

4. Market Intelligence

·      Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence

·      Analyze competitors’ products, sales & marketing strategy and key activities

·      Maintain an active internal competitive intelligence database staying current with new competitive developments

·      Produce concise reports and maintain a competitive intelligence database

·      Educate sales, marketing & management on key competitor intelligence

·      2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.

·      Knowledge of various automation technologies with preference towards motion control experience

·      Experience with customer/application research and creating marketing content

·      Ability to analyze markets, identify trends, and quantify opportunities

·      Strong communication skills; able to produce concise, actionable reports

·      Bachelor’s degree in engineering or related automation / motion control experience

Travel

·      Domestic and international (up to 25%) to customers and industry events