Product Marketing Manager

Culver Franchising System, LLC is looking for a self-motivated, results-focused Product Marketing Manager to become a key leader in our talented Marketing team. In this role you will play a vital part in continuing to build the Culver’s brand through leading go-to-market execution of menu innovation, limited-time offers (LTOs) and core products to drive guest engagement, sales growth and brand relevance.  You will be the critical link as you work cross-functionally to ensure new products and processes are successfully developed, launched, and sustained in the market.

Essential Functions:

Lead Product Commercialization & Innovation

• Lead cross-functional planning and execution for new product launches, limited-time offers, menu renovations, and promotional initiatives


• Serve as the marketing lead throughout the innovation process; ensure alignment on objectives, timelines, key deliverables, testing, and launch readiness


• Partner with Innovation, Project Management, Culinary, Operations, and Supply Chain teams to bring new products and menu enhancements to market


• Provide guest, category, and brand perspectives to support menu innovation, product positioning, messaging, pricing, bundling, and value strategies


• Support menu optimization, renovation, and simplification initiatives that strengthen guest relevance, product quality, and operational execution

Shepherd Cross-Functional Leadership & Launch Execution

• Coordinate launch readiness activities across Marketing, Operations, Supply Chain, Training, and external supplier partners to support successful execution in restaurants


• Build strong relationships with cross-functional partners and suppliers and lead impactful co-branding partnerships


• Serve as a key marketing point of contact throughout marketing commercialization initiatives, helping teams stay aligned on priorities, timelines, and business objectives

Analyze Product Performance & Business Growth

• Monitor and evaluate the performance of core menu items, limited-time offers, and innovation initiatives against established business goals


• Partner with Insights and Analytics teams to understand guest feedback, sales performance, and marketplace trends, translating findings into actionable recommendations to Culinary and Brand stakeholders


• Lead post-launch reviews to capture key learnings and identify opportunities to strengthen future product and commercialization efforts


• Support product planning, commercialization roadmaps, and innovation best practices to improve execution and speed to market


• Lead assigned strategic initiatives, including Flavor of the Day program growth and Core Menu Renovation efforts, while continuously improving product marketing processes and tools

Required Qualifications:

• Bachelor's Degree in Marketing, Business or related field


• 3-5 years related experience, ideally in brand management or product marketing, or equivalent combination of education and experience


• Experience leading cross-functional commercialization and product launch initiatives; foodservice, retail or consumer brand background preferred


• Strong collaborative and communication skills; proven success leading and participating in cross-functional teams


• Analytical aptitude with proven success in analyzing data outcomes to translate outcomes into actionable recommendations

Additional Information:

To be considered for this opportunity, please make sure to attach your resume to your application.

Starting Pay Range: $75,000-$85,000 per year, commensurate with experience.
Classification: Exempt/Salary, full-time position.

This role includes a generous incentive bonus based on business results and individual success. We also offer workplace flexibility including flexible work hours and a hybrid work model. Join us at our beautiful Support Center in Prairie du Sac, Wisconsin right on the Wisconsin River, just a short drive from Madison!

Culver Franchising System is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members.