Product Marketing Manager, Creator Monetization

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox is seeking a Product Marketing Manager for our Ads and Brands product team. As the PMM, you will partner closely with the product owners for our advertising products that allow our creators to reach the next generation on Roblox by advertising and grow their earnings from publishing in-game ads. You will be a core part of leading the strategy and go-to-market execution for these solutions while working closely with our Brand Partnerships team that interfaces with brands and creators. You will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership.

This role will be based at our headquarters in San Mateo, CA (hybrid with Tues-Thurs onsite).

You Will:

• Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies.


• Develop compelling, evergreen product content that educates and inspires creators to advertise on our platform across our creator-focused channels.


• Stay on the pulse of the advertising and gaming industry and nurture and develop our advertising industry and creator partnerships. 


• Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.


• Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams.


• Report to the Director of Economy Product Marketing

You Have:

• 6+ years product marketing experience with a global technology and advertising platform, with a preference for experience in advertising, commerce and creator monetization.


• Deep experience partnering with sales or creator-facing teams from leading product education and objection handling to gathering actionable product insights from partnership teams and end customers.


• Proficient in messaging, positioning and marketing/content strategy for advertisers and creators. Collaborative, perpetually curious with an extremely high-level of customer focus.


• Experience leading omnichannel marketing strategies. Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.


• Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.


• Experience presenting at all levels of the organization, including executive leadership.


• Passionate about supporting new business models, creator monetization and building an advertising business.