Product Marketing Manager Networked Video

Who we are and what we do 

Audinate leads the world in networked media with our "Dante" technology which is used extensively in professional audio & video applications, including live events, broadcast, entertainment venues and communication systems.

Dante replaces all audio and video connections with a computer network, effortlessly sending video or hundreds of channels of audio over slender Ethernet cables with perfect digital fidelity. Adopted by hundreds of manufacturers in thousands of products, Dante is the de facto standard for modern AV connectivity.

You’ll find us in the largest companies and institutions like the Sydney Opera House, NFL Media Headquarters, Microsoft, major universities and even a 900-year old cathedral featured in Harry Potter.

What you’ll be working on 

As our Networked Video Product Marketing Manager, you will create demand for products through effective messaging and marketing programs. If you do your job well, our video and hardware and software products will have a shorter sales cycle and higher revenue.

What we’re looking for 

To be successful you’ll need to have knowledge of networked AV with specific emphasis on video products. You’ll need to be able to connect and translate technical specs into benefits that solve real problems in human terms.

The preferred location for this role is Portland, OR however we’re open to other locations based in the US for the right candidate. Please note, there will be a requirement to travel 25% of the time.

• Develop user and buyer personas.
• Research the market to learn the competitive environment and how and where we fit.
• Work with the marketing team to create materials that highlight Dante AV features and benefits.
• Train the sales teams on how to articulate the benefits of Dante AV to OEMs and creating sales enablement tools.
• Develop the go-to-market strategy for video products.
• Work with product management to define goals and metrics for product launches and product lifecycle.
• Develop the go-to-market strategy including push and pull.
• Execute engaging thought leadership content such as articles, blog posts, videos, presentations, webinars and speaking engagements.

• Strong experience in technical product marketing experience in B2B hardware and software.
• Knowledge of networked video balanced with sharp business acumen.
• Deep understanding of how networked AV products are sold and the channels they are sold into – both OEMs and end users.
• Experience positioning technical products to both technical users and decision makers and end users.
• Excellent teamwork skills.
• Excellent written and verbal communication skills, including some copywriting skills; an ability to tell compelling stories.
• Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important.
• Attention for details big and small with an appreciation for how much the small things matter.
• AV industry experience or an interest in audio/video technology is strongly preferred.

What you’ll experience with us 

You’ll find inspiration in the people around you as we pioneer the future of AV together. You’ll connect with our culture and contribute to shaping the future no matter what your role. By challenging the status quo, you’ll contribute to technology embedded in products and used by millions of people around the world.   

In addition to a competitive salary and benefits plans, annual bonus and equity incentive plan, you’ll experience our diverse, values-based culture and a range of benefits such as hybrid working through to volunteering leave.