Programmatic Campaign Manager

Job Summary:

Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.

Key Responsibilities:

• Campaign Management: Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.


• Data Analysis: Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.


• Strategy Development: Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.


• Client Reporting: Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.


• Budget Management: Manage budgets and bid strategies to maximize ROI for clients.


• Innovation: Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.


• Collaboration: Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.


• At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.


• Proficient in using The Trade Desk platform.


• Strong analytical skills and experience with statistical analysis and financial modeling.


• Excellent communication and presentation skills.


• Ability to work in a fast-paced, dynamic environment.

Preferred Qualifications:

• Certification in the Trade Desk platform.


• Experience in an agency setting.

Benefits:

• Competitive salary with 401K matching.


• Comprehensive health, dental, and vision insurance.


• Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.


• Opportunities for training during the initial 90-day period which requires more on-site presence.