Promotions Manager - WFTV Orlando

Position Overview

WFTV Orlando is looking for a Promotions Manager who will lead a team of creatives in the daily, monthly, and long-term goals of the Marketing Department.

Essential Duties and Responsibilities

• As the Promotion Manager you are responsible for the daily operation and workflow of our Marketing department.  Planning, scheduling, and supervising the production of on-air and digital promotion while always looking for opportunities to reinforce and spread our brand is the main objective for this position.


• Always ensure promotions are following the latest research and consistent with our brand.


• Review topical scripts to ensure the writing is on-brand, process driven, urgent and always sells the user benefit.


• Help in the planning and execution of outside media campaigns; including digital/social, OTT, cable, radio, and outdoor marketing.


• Work with the Sales department in execution of sponsored promotions and initiatives.


• Work closely with both the CSD and News managers to forecast, plan and produce topicals, series, image, PSA and special promotional and sales initiatives.


• Liaison between WFTV and ABC Network and Syndicators; constantly communicating to optimize promotion via promos, digital and outside media.


• Creation and supervising of daily promotional logs.


• Help in the planning and production of image shoots and station initiatives.

Minimum Qualifications

• College Degree Required.


• Excellent organizational and communication skills needed.


• 3-5 Years Work Experience as a Promotions Writer/Producer required.


• Must have Non-Linear Editing Experience either, preferably Adobe Premiere and Avid.


• Established and polished experience in Adobe Creative Cloud.


• Prefer candidate with hands-on experience in Canon Cinema/DSLR cameras.