Public Relations Manager

Summary

The Public Relations Manager oversees planning, implementation, and evaluation of all communications and marketing activities for the Saline County Library system.

Qualifications

Required:

• 2 years of marketing or related experience in a public library, non-profit or community organization.


• Bachelor’s Degree in Marketing or a related field.


• Arkansas driver's license and a clean driving record.


• Organization, innovation, self-motivation, and a commitment to developing a brand identity that supports the library’s mission, vision, values, and goals.

Preferred:

• 3+ years of marketing or related experience in a public library, non-profit or community organization.


• 2 years of supervisory experience.

Required Knowledge, Skills, and Abilities

• Expertise in Adobe Creative Suite and Canva.  Computer literacy and willingness to learn new technologies. 


• Knowledge of public library and nonprofit marketing trends.


• Positive attitude and professional demeanor to represent the library at programs and community events.


• Ability to speak in public to a wide variety of audiences and to network with other professionals in Saline County


• Works well with people of all ages.


• Utilizes excellent communication skills to maintain professional relationships with co-workers and supervisor.
  

Responsibilities 

• Develops the library's marketing plan.


• Manages brand identity; creates and approves the library's graphic art for ads, brochures, flyers, cards, etc.


• Ensures completion and distribution of library communications, including calendars, e-newsletters, e-blasts, and press releases.


• Manages all social media accounts, website, and calendars.


• Prepares talking points and FAQs for staff as needed.


• Conducts community marketing research and focus groups to assist in strategic planning.


• Utilizes community marketing data to promote specific library services to select areas of the county and run successful library campaigns.


• Builds partnerships with local businesses, community organizations, and community leaders to strengthen the library's relationship with the community.


• Ensures the library's participation in community-wide events.  This includes setting up booths, attending meetings, and speaking.


• Creates opportunities for off-site library-led events to promote the library.


• Manages fundraising efforts and donations.


• Other duties as assigned.