Referral Marketing Specialist

About Allied OMS

Allied OMS is a doctor-owned, doctor-led, and doctor-governed management services organization (MSO) in the oral and maxillofacial surgery space that combines the best of private practice with the best of private equity.

Leveraging decades of experience building platform businesses in the healthcare industry and collectively owned by member surgeons, private equity, and management consulting veterans, Allied OMS offers essential tools for maximizing practice value.

Grounded in clinical excellence, doctors in the Allied OMS network maintain essential roles in management, governance, and clinical practice and participate directly in the platform's growth. Seventy-five percent of the Allied OMS board of directors are doctor members, and Allied OMS doctors lead 100% of the platform's management committees.

Founded in 2020 in partnership with DuneGlass Capital, a healthcare services-focused independent sponsor, the Allied OMS network now includes 83 doctors serving patients from 49 locations in Arizona, California, Colorado, Illinois, Indiana, Louisiana, 

Maryland, Michigan, New York, Oregon, Tennessee, Texas, and Virginia.

About the role

Allied OMS is looking for a Referral Marketing Specialist to drive growth across the San Francisco Bay Area and Napa-Sonoma region — one of Allied OMS’s most strategic and high-visibility markets. This is a field-based, relationship-first role that sits at the intersection of sales, marketing, and healthcare — perfect for someone who is naturally charming, highly organized, and genuinely energized by getting out of the office and into the community.

You’ll be the face of our network to the dentists, orthodontists, pediatric dentists, and other oral health providers who refer patients to our surgeons. This role makes a direct, measurable impact on patient volume and practice growth — and you’ll have the tools, team, and autonomy to own it.

This role reports to the Chief Marketing Officer and works closely with the Director of Marketing, Associate of Doctor Recruiting & Practice Growth, and other referral marketing specialists in different regions.

What You’ll Do

• Build and maintain a strong network of referring providers across your region — general dentists, orthodontists, pediatric dentists, and other oral health professionals.
• You’re the point of contact that referring offices trust and look forward to seeing. You’ll bring value every time you walk in the door.
• Execute targeted outreach strategies that increase patient referrals to Allied OMS practices, track your results, and continuously refine your approach.
• Organize and execute lunch-and-learns, provider education events, and in-office outreach that deepens relationships and builds brand awareness.
• Work alongside our surgeons and their teams to understand their referral goals and collaborate on strategies to hit them.
• Design simple, on-brand collateral — flyers, event invites, leave-behinds — using Canva or similar tools.
• Track referral trends, measure campaign effectiveness, and bring data-backed insights to your planning.
• Represent Allied OMS with professionalism, warmth, and credibility in every provider interaction.

Who You Are

• People genuinely enjoy interacting with you. You’re warm, credible, and memorable.
• Desk jobs aren’t your thing. You’re energized by being out in the community, managing your own schedule, and building relationships face-to-face.
• You can juggle multiple practice relationships, plan weeks in advance, and never let a follow-up fall through the cracks.
• You like to win — and you measure that by referral growth, relationship depth, and territory performance.
• Experience in dental or healthcare sales, physician liaison work, or field marketing is a strong plus.

Qualifications

•  3–5 years of experience in referral marketing, field marketing, physician liaison work, or healthcare/dental sales
• Proven track record of building and managing provider or B2B relationships independently
• Comfortable managing a territory solo — you don’t need to be micromanaged to stay organized and on target
• Excellent verbal and written communication — polished, professional, and personable
• Experience with CRM tools, spreadsheets, or basic analytics platforms
• Comfortable creating simple marketing collateral using Canva, Adobe, or similar
• Ability to plan and execute events like lunch-and-learns, provider visits, or small group presentations
• Bachelor’s degree in marketing, communications, healthcare administration, or related field preferred (not required)
• Must be based in the San Francisco / Napa-Sonoma, CA area with reliable transportation to visit practices regularly

Compensation

Base salary: $90,000 – $105,000 base

Quarterly performance bonus: Up to $3,000 per quarter ($12,000 annually) for on-target performers

Bonuses are paid quarterly and tied to four KPIs:

– Referral volume growth — net increase in referrals from your territory vs. quarterly goal

– New provider relationships established — number of new referring offices added to your network

– Event execution — in-office visits and lunch-and-learns completed vs. target

– Provider retention — engagement and retention rate of existing referring partners

Benefits

• 401(k) with 3% Non-Elective Safeharbor Contribution
• Dental Insurance
• Health insurance
• Vision insurance
• Flexible Spending Accounts
• Health Savings Account
• Long-term disability
• Short-term disability
• Voluntary life insurance
• Paid time off
• Mileage reimbursement and expense coverage for field activities

Allied OMS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.