Regional Admission Counselor

Job Summary:

The Regional Admission Counselor will be based in Dallas, TX and will coordinate all recruitment activities in Dallas, and surrounding areas. This position is responsible for developing and implementing a strategic recruitment plan that will enhance the quality as well as the quantity of first-year enrollments from the above mentioned areas to attend The University of Tulsa.

The Regional Admission Counselor contributes to the pursuit of the university’s enrollment goals through recruitment efforts. The counselor is knowledgeable about TU programs and services and serves as a positive representative of TU at college fairs, high school visits, community programs, interviews, on-campus events, off-campus events, and during daily visits. The counselor identifies prospective students within the territory through travel and by personal outreach including phone, text and email and through virtual and in-person meetings throughout the year. In addition to prospective students, the admission counselor develops positive relationships with high school counselors, parents, and alumni within the territory. The admission counselor is responsible for encouraging interest in TU, assisting with application generation and completion, making admission decisions, assisting families with the financial aid process, developing relationships and working closely with high school counselors, and serving as the TU point of contact for any other issues that arise during the admission process.  

Essential Functions (Responsibilities):

• Establishes a strong community relations network.

• Plan and implement recruitment strategy for first-year students in assigned territory. 

• Meet regularly with directors of recruitment to monitor progress towards goals and make changes and adjustments to recruitment strategy as needed.

• Attend high school visits, college fairs, off-campus interviews and regional/school specific programming. 

• Conceptualize, organize, host, or participate in on-campus programming, including daily visits, admission event programs, one-on-one and group interviews, and presentations.

• Conceptualize, organize, host, or participate in off-campus programming, receptions, dinners, one-on-one and group interviews, and presentations.

• With directors of recruitment and data team, conduct territory-specific data collection, analysis, and strategy development. 

• Provide consistent and comprehensive outreach to prospective students, families, and other university constituents via email, phone, mail, text, and other online platforms.

• Respond promptly to prospective students, parents, and other university constituents’ requests via email, phone, text, and other online platforms.

• Establish ongoing communication with high school guidance counselors.

• Establish a parent and alumni network.

• Conducts summer educational outreach programming.

• Conduct virtual and in-person meetings with students and families.

• Other duties as assigned.

Required Qualifications:

Special Job Dimensions:

Requires working with highly sensitive or confidential information. Evenings, weekends, and overnight travel required.

Note: The essential job functions and associated qualifications contained in this document describe the general nature and level of the work performed. They are not intended to represent an exhaustive listing or be inclusive of all aspects of the job.  The tasks and procedures involved in the performance of the essential job functions may vary from day-to-day.  Major changes in areas of responsibility may occur, as directed by management, and will require revision of this job description.