Regional Sales Director (West Territory)

The Regional Sales Director is responsible for driving revenue growth, brand awareness, and customer satisfaction within their assigned territory. This role will lead a team of field sales representatives, manage key accounts, and execute strategic plans to grow Bellami’s presence across both professional and retail channels.

Key Responsibilities:

• Lead and manage a team of Regional Sales Managers and/or Account Executives across the assigned territory
• Develop and execute regional sales strategies aligned with company goals and KPIs
• Identify and grow key accounts, including salons, and educational partners
• Track performance metrics and provide regular sales forecasting and reporting
• Partner with education, marketing, and customer success teams to support account growth and retention
• Provide hands-on leadership in the field, conducting regular account visits and team coaching
• Maintain strong knowledge of the competitive landscape and industry trends
• Represent Bellami at trade shows, industry events, and regional meetings

• 7+ years of experience in outside sales, with at least 3+ years in a regional or multi-territory leadership role
• Fluent in Spanish is required
• Proven track record of hitting or exceeding sales goals
• Experience in the beauty or professional hair industry highly preferred
• Strong leadership, communication, and relationship-building skills
• Willingness to travel up to 50% of the time
• Bachelor’s degree in Business, Marketing, or related field preferred

Benefits and Perks

• Base pay of $125,000 plus commission and bonus based on performance
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Opportunities for growth and advancement
• And so much more!

A Part of the BIG Picture

BELLAMI is a proud brand of Beauty Industry Group, a beauty company that owns a portfolio of beauty brands based in North America, Australia, and parts of Europe and Latin America.Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. 

Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment. With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.