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Regional Sales Manager

Job Description - Regional Sales Manager

Job Description

Job Title: Region Sales Manager

Reports To: National Sales Manager

Position Overview

The Regional Sales Manager is a mid-level leadership role responsible for managing multi-state customer base, driving sales growth, and supporting branch operations. The position requires strong selling, negotiation, pricing, and administrative skills, along with the ability to cultivate profitable customer relationships.

Primary Responsibilities

  • Consistently achieve monthly sales and profitability goals by developing new accounts and expanding existing business.
  • Partner with branch personnel and vendor representatives to deliver exceptional customer service.
  • Represent EED at industry events, trade shows, and customer/vendor functions.

Key Duties

  • Identify and evaluate sales opportunities with companies involved in access control installation; maintain a structured call plan to maximize revenue.
  • Prepare, present, and close sales quotes while balancing pricing strategy and profitability. Provide weekly updates to sales management.
  • Monitor industry trends, competitive activity, and market pricing; communicate relevant insights to the organization.
  • Collaborate with branch teams to ensure accurate and timely order fulfillment; escalate issues for resolution as needed.
  • Conduct regular travel throughout the region to pursue high-potential opportunities and implement strategic sales plans.
  • Work with Branch Managers to develop monthly sales projections for weekly conference calls.
  • Maintain active communication with vendor representatives to coordinate joint sales efforts, training sessions, and promotional programs.
  • Manage business travel efficiently and ensure proper care of all company assets, including vehicle, laptop, phone, and inventory.
  • Respond promptly and professionally to internal and external communications.
  • Support administrative processes, including coordination with the Office Manager on collections and accounts receivable matters.
  • Provide product specification and installation support, involving vendors when required.

Performance Expectations/Standards

  • Meet or exceed company, regional, and branch sales and gross profit targets.
  • Generate a minimum of $400,000 in new business annually.
  • Maintain operating expenses within approved budget.
  • Achieve 98% customer satisfaction based on internal and external reporting.

John Allen, General Manager
[email protected]
www.electronicentrydistributors.com

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