Regional Sales Manager, East, Foodservice

LIPTON Teas and Infusions is the world's largest tea business with a remarkable portfolio of over 30 world-class brands, including iconic names like Lipton, PG Tips, TAZO, Brooke Bond, and B-Corp certified Pukka and T2. Based in the Netherlands and operating in more than 100 countries, we pioneer innovative, premium and sustainable teas and infusions to delight our consumers daily. Our commitment is to drive the entire tea industry upwards and create value for all and the planet, from farmers to consumers, retailers, team members, partners, and shareholders. We take a long-term approach, investing in innovative and sustainable practices that deliver responsible growth, with a keen focus on meeting the needs of our customers and consumers, protecting the environment, and making a positive impact on people's lives.

Job Title: Regional Sales Manager, East, Foodservice

Job Status: full-time, permanent

Work location: Remote, East Coast, USA; must reside in NC, NJ, PA or VA near a major metro airport

Travel: up to 50%

Who we are and what we do:  

LIPTON Teas & Infusions is the world’s leading tea business, home to iconic, purpose‑driven brands like Lipton, Pukka, Tazo, T2, Lyons and PG Tips.  

We craft great teas for every occasion, to bring joy and inspire a healthier lifestyle. Guided by our values of people first, ownership, passion for excellence, and consumer and customer centricity, we create long‑term value for our people, trade partners, suppliers, and the communities where we operate. 

If you’re a diverse thinker who takes personal ownership to connect ideas and make impactful things happen, someone who shares our values around humanity and courage and someone who enjoys a good cup of tea (on the house!), then we could be a good match! ✨ 

Your Role

We are looking for a driven and entrepreneurial Regional Sales Manager to lead growth across the East region within the Out-of-Home (OOH) / Foodservice channel. This is a field-focused role centered on winning new business, expanding distribution, and accelerating operator penetration.

The ideal candidate is a true hunter – someone who thrives on building a pipeline, opening doors, and converting new opportunities while maintaining strong relationships across distributors and operators.

A successful candidate will be resourceful, proactive, and comfortable operating in a fast-paced environment where priorities evolve and execution is key.

Your Key Responsibilities:

Regional Growth & Execution

• Own and deliver revenue and profitability targets across the East region.


• Proactively identify, pursue, and convert new business opportunities across operators and segments.


• Drive white space penetration and increase share within existing distributor networks.


• Maintain and manage a robust pipeline of opportunities, with clear tracking of progress from prospecting through conversion.


• Support regional joint business planning efforts with distributor partners to align on growth priorities and execution.


• Manage regional distributor headquarters relationships, including the national Performance Foodservice partnership.

Broker & Distributor Management

• Lead and manage regional broker partners as an extension of the sales team, ensuring alignment to growth priorities and regional objectives.


• Set clear expectations, targets, and focus areas for brokers, with a strong emphasis on new business development and distribution expansion.


• Direct broker activity to effectively engage distributor sales teams and drive in-market execution.


• Hold brokers accountable through regular performance reviews, pipeline tracking, and market check-ins.


• Partner with brokers on customer targeting, joint calls, and pipeline development to accelerate growth.


• Ensure consistent execution of sales priorities, promotions, and programs across the region.

Cross-Functional & Strategic Impact

• Represent the company in-market with operators, distributors, and at industry events.


• Monitor regional performance, identify gaps, and take swift action to deliver results.


• Utilize data and market insights to prioritize opportunities, build compelling customer presentations, and support fact-based selling.


• Partner with internal teams to execute promotions, programs, and customer-specific initiatives.


• Ensure a high level of responsiveness and follow-through with customers and distributor partners.


• Demonstrated ability to prioritize effectively in a dynamic commercial environment, communicate with clarity and influence across written and oral presentations, and proactively identify challenges while delivering practical, solution-oriented outcomes.

Skills and Experience:

• Bachelor’s degree strongly preferred.


• 6–8+ years of progressive sales leadership within foodservice.


• Demonstrated hunter mentality with a track record of winning new business and expanding distribution.


• Strong prioritization skills with the ability to manage a high volume of opportunities across a large region.


• Excellent written and verbal communication skills, including the ability to deliver clear, compelling presentations to executive-level audiences.


• Proactive, solution-oriented mindset with a bias toward action.


• Comfortable operating in a lean, fast-paced environment with a high degree of ownership.


• Willingness to travel extensively within the region.

What’s in it for you

We believe that growth is for everyone, we believe in growing leaders, and we believe in making space to grow an owner’s mentality. Like nature, we adapt, we change, and we grow. We believe in connections over hierarchies and work levels. We have a 'corporate start-up' approach; we act with speed and agility, and we have the strength and scale of a large corporation. We are building a better world of wellbeing, and a better you.

Benefits & Perks

• Comprehensive insurance plans - health, dental + disability and life Insurance


• 401(k) with 5% company matching + an extra 4% after your first year


• Flexible Spending Account and Dependent Care Accounts


• 3 weeks paid vacation, 10 company holidays, 3 floating holidays, and 3 volunteer days to give back


• Parental Leave - Primary & Secondary


• Learning and development reimbursement

LIPTON Teas and Infusions is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! Therefore if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.