Ad Copy

smartdept. is searching for an Ad Copywriter for a luxury travel client. This is a remote freelance opportunity. This copywriter will help shape the voice of high-end advertising campaigns for a global luxury travel brand. The role blends big-picture concepting with polished, detail-driven writing across digital, print, video, and experiential channels.

What You’ll Do:

• Develop campaign concepts across digital, print, OOH, broadcast, film, and experiential


• Partner with team to make sure visuals and copy work together seamlessly


• Write taglines, manifestos, brand narratives, and script treatments for seasonal and annual campaigns


• Craft short-form copy for paid social (Instagram, TikTok, Pinterest), display, and editorial placements


• Write long-form pieces like brand books, lookbooks, and high-net-worth direct response materials


• Create copy for e-commerce pages, paid search, microsites, and CRM workflows


• Adapt and elevate brand tone-of-voice guidelines across product categories


• Audit and refine existing client materials for tone and consistency


• Present creative work and explain the thinking behind it


• Turn client feedback around quickly on tight timelines

What You’ll Need:

• Education/Experience:


• Professional copywriting experience, with significant time inside an ad agency, creative boutique, or in-house luxury brand agency


• Online portfolio of produced advertising work required, with clear examples of luxury, prestige, or high-end lifestyle writing


• Strong instinct for luxury tone: restraint, subtext, and aspirational pacing


• Comfort with agency pace, including tight deadlines, multiple approval layers, and pitch work

Nice-to-Have Skills:

• Experience writing for high-net-worth and ultra-high-net-worth audiences


• Working knowledge of conversion metrics, SEO for luxury brands, and UX writing


• Familiarity with regulatory considerations in high-end categories (sustainable sourcing, certified luxury goods, financial compliance)