Associate PR Director

​• Collaborate closely with our client's leadership team to develop innovative PR strategies for various accounts.

• Manage client relationships, working closely with internal teams and departments to achieve ongoing success.

• Build and maintain positive relationships with local, regional, and national media outlets to generate positive exposure for our client's business.

• Lead the pitching process, identifying and developing leads for favorable media coverage.

• Develop comprehensive PR plans that align with the client's overall integrated approach, including crisis communications management and escalation policies.

• Enhance the client's industry profile and expand their network by connecting with potential clients.

• Introduce fresh ideas for client initiatives, such as identifying newsworthy events, organizing impactful special events, and implementing influential influencer or content creator programs.

• Develop and manage a robust media database for targeted news release distribution.

• Become a reliable source of information for the media on topics relevant to our client and maintain a strong presence in local communities through professional and civic organizations.

• Work collaboratively with the social media and influencer teams to align content communication planning and execution.

• Provide regular, insightful reports on established KPIs, offering key insights and highlighting potential risks or trends that may impact the client's brand efforts.

• Maintain a positive and proactive attitude towards your responsibilities and contribute ideas to improve team performance.

• Adhere to team policies and procedures, ensuring consistent fulfillment of your role.

• Demonstrate professionalism and courtesy towards clients, colleagues, and guests at all times.

• Review and edit all publicity stories prepared by the agency on behalf of our client.

• Supervise and mentor PR Associates and Managers, supporting the Content Director in facilitating performance reviews.

• Prepare special projects and reports as directed by the position supervisor, President, or CEO.

• Maintain up-to-date proficiency in technology relevant to the daily functions of the public relations department.

• Actively promote Public Relations services to potential new clients, expanding our client's base.

• Work closely with the Content Director and Director of Business Development to identify and pursue new business opportunities.

Requirements

• 8-10 years of public relations experience, preferably in a PR agency.
  


• Experience managing direct reports and overseeing day-to-day operations.
  


• Ability to handle multiple industry accounts across various verticals such as B2B, Healthcare, Hospitality, Outdoors (hunting, fishing, boating, golfing, etc.), Retail, Finance, and Energy.
  


• Proficient in integrating influencers into PR planning and proposals.
  


• Familiarity with PR reporting tools and media search platforms.
  


• Proven track record of collaborating with internal and external teams in marketing, communications, product, content, growth, and/or HR.
  


• Exceptional writing skills to create captivating, authentic content that resonates with the target audience.
  


• Strong initiative, organizational skills, and ability to manage multiple projects in a fast-paced environment.
  


• Strategic thinker with excellent problem-solving abilities and meticulous attention to detail.
  

Benefits