Job Description - Digital Marketing Analytics Specialist/Coordinator
This role can be located in the Dallas/Fort Worth area or fully remote in select markets (AZ/CO/MO/KC/TX/TN/GA/NC/SC).
Great company that was voted one of the best places to work in 2020. They are a tight-knit group that is growing quickly and is looking for more talented people to add to their impressive company. They consider themselves more than just one person, or a name on a building, or even just a place where people come to work. It is a place that fosters community, where diversity is celebrated, and out-of-the-box ideas are encouraged. On top of all of this, they offer excellent benefits with a great work life balance.
This client is seeking a strategic Digital Marketing Analytics Specialist/Coordinator with a passion for transforming data into meaningful business insights, opportunities, reports, and analysis for their clients. This person must be extremely detail-oriented with a critical eye on deadlines.
Requirements
2+ years of experience in a relevant field
Need to have strategic digital support to lead recommendations, client presentations and support business objectives
Primary responsibilities related to data coordination, report development, top-level web/media data analysis
Google Tag Manager experience - Setup, site tagging, troubleshooting (nice to have)
Google Analytics experience - Setup, goal/events, ecommerce tracking (must have)
Reporting experience needed â Dashboard builds, analysis, recommendations. The agency will own client-facing needs
Analyzing media performance experience
Understanding media channels (paid search, paid social, and display) is important
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