Digital Strategist, Performance Marketing

Digital Strategist Account Manager

USA & Canada. Remote or in-person SF.

⏰ Working hours are PST

About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

This Role is for you if you are:

• A consumer obsessed full-funnel marketing strategist

• First in line to try the newest AI marketing tools

• Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features

• Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness.

• Passionate about ad networks and performance marketing strategy for consumer digital products

• Obsessed with discovering and tracking social media trends

• Customer obsessed (we put it in their twice on purpose!)

• Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads.

• Preferred: savvy on app growth marketing for iOS and app user acquisition.

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives.

Role & Responsibilities

Digital Strategy (30% of your time)

• Understand a client’s business objectives and KPIs

• Define strategy for the account based on budget and objectives

• Analyze results and in market trends to devise the best path forward

• Manage a team of marketers to use tooling you to deliver a best-in-class ads experience

Account Management (60% of your time)

• Interface directly with clients on a weekly basis

• Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries

• Be the clients first and primary point of contact at Valid

Product (10% of your time)

• Interface directly with engineering & PMs to translate marketing processes into real products

Required Qualifications

• Strong english and client-facing communication skills

• 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency

• Manage +$150,000/month of ad spend across the following platforms:

• Meta

• TikTok

• Google

• Other advertising channels

• Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account.

• Served in client facing roles as senior POC

Nice to Have

• Managed and hired a team of marketers

• Advertising for mobile apps:

• Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)

• AppleSearchAds

• Understand SKAN and iOS attribution

• Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)

You’re Probably a Good Fit If:

• Applying the latest tech in novel ways to delight customers excites you

• Your goal is to maximize ownership

• You want to join something early stage

• The idea of organized chaos is what you want

• Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.

• Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible.

What You’ll Be Getting

• Work on a global team with flexibility and a collaborative startup culture

• Annual company offsite - we gather in a new location each year to connect and celebrate

Compensation Range

• Competitive salary based on experience and location

• Benefits: 401k, healthcare, FSA, lunch (for in-person days)

• Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.