Head of Sales US - all genders welcome!

Are you excited by the opportunity to build something extraordinary?

Together, UGL and Vice Golf are entering the next stage of growth in the United States. As Vice Golf’s dedicated US commercial partner, UGL is building a high-performing sales organization to accelerate one of the most exciting brands in golf.

We’re looking for an experienced Head of Sales US who is passionate about building teams, developing long-term retail partnerships, and turning strategy into execution. Working closely with Vice Golf HQ in Munich, you’ll help shape the future of the brand in the US market by translating global direction into a strong local plan, and then making sure it gets executed with excellence by the team on the US ground.

This role combines both worlds: strategic collaboration with Vice Golf HQ / UGL and hands-on operational leadership in the US market. You will define priorities together with HQ, adapt them where needed for the US market, and lead the local team to deliver results.

If you enjoy taking ownership, building businesses, and working with ambitious people on both sides of the Atlantic, we’d love to meet you.

Working Model
This role is based in the United States, employed by UGL, and dedicated to the Vice Golf business in the US market. You can be based anywhere in the United States. What matters is your ability to travel as needed to meet customers, support the team, and represent Vice Golf across the US market. The role reports into the UGL organization with a strong dotted-line relationship to Vice Golf HQ in Munich (Vice Golf Global Head of Sales). Success in this position depends on close collaboration, transparency, and consistent execution of Vice Golf’s global commercial strategy while adapting it where appropriate to local US market conditions.

The Head of Sales US acts as the extended commercial arm of Vice Golf HQ in the United States: HQ defines the global frame, strategy, brand direction, and go-to-market principles; the US team translates, adapts, and executes locally.

At UGL, we believe strong performance should be recognized and rewarded. This role offers a competitive compensation package with meaningful performance-based upside and the opportunity to play a key role in building Vice Golf’s future in the United States.
 

• Competitive base salary of $140,000–$165,000 USD, based on experience.
• Annual performance bonus of up to 30% of base salary, tied to US sales growth, profitability, channel development, and key strategic objectives.
• Health, dental, and vision benefits.
• 4 weeks paid vacation, plus company holidays.
• Company-provided laptop or technology allowance.
• Vehicle allowance or mileage reimbursement for business-related travel.
• All approved business travel expenses covered, including airfare, hotels, rental vehicles, mileage, and meals.
• Flexible, field-based working model, with the ability to work remotely when not traveling, meeting customers, or attending company events.
• Vice Golf product allowance and employee product benefits.
• Access to and participation in major golf industry events, trade shows, tournaments, customer experiences, and strategic partner meetings.
• Direct collaboration with senior leadership at UGL and Vice Golf HQ in Munich.
• Significant opportunity for career growth and increased responsibility as the Vice Golf business expands throughout the United States.

For any questions regarding this role, please contact Andrew Kline at [email protected].