Sr. Demand Generation Manager

About Matik:

Matik Mission:

• Transforming the way people work by automating the generation of repetitive data-driven narratives

Matik Values: 

Our core values guide the way we interact with each other and are the foundation for how we execute on our mission and vision.

• Customer First - we don’t want to just build products that we like, but rather our customers find extremely valuable. This doesn’t mean we compromise our other values or build whatever a customer wants. Lastly, the security of our customer’s data is very important to us and we want to ensure our decision making keeps this in mind. 


• Trust and Transparency - at the core of every relationship is Trust. It is imperative that we gain and maintain the trust of our colleagues, customers, and investors by being honest, transparent, and ethical. 


• Quality - everything we do should personify quality. Whether it is building out new features or putting together a marketing campaign, we should all strive to hit a certain standard of quality that customers are expecting. 


• Compassion - we all come from different backgrounds and perspectives. As such, we should all actively strive to understand these perspectives without bias or judgment.

Role Description

Matik is looking for a Sr. Demand Gen Manager to scale Matik’s demand generation function. Reporting to the Head of Marketing, you’ll be the architect of how we create, capture, and convert demand - scaling programs, infrastructure, and playbooks that grow marketing’s pipeline engine. This is a high ownership role for someone who can think strategically and execute efficiently.

Responsibilities

• Own the strategy and manage the day-to-day execution of our full-funnel marketing campaigns, with direct responsibility for driving inbound meetings and pipeline


• Design multi-touch customer journeys, and execute the programs that nurture leads down the journey from prospect to customer


• Plan and manage paid media programs, including owning budget allocation, performance optimization, and ROI reporting


• Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels


• Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts


• Build and execute ABM programs targeting key accounts in collaboration with the SDR team


• Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them


• Lead A/B testing strategies and execution across all channels

Basic Qualifications

• 7+ years of demand generation or digital marketing, owning and driving results across multiple channels


• Experience working in B2B space and generating demand for enterprise products


• Experience operating in a fast-paced, high-growth environment where priorities shift and scrappiness is an asset


• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments


• Experience managing Hubspot as a core marketing ops tool

What Matik Offers:

• The opportunity to evolve and grow a proven solution to a real problem


• A fully remote working environment with flexible working hours


• Great environment for collaboration and growth 


• Amazing benefits - 100% paid coverage (medical, dental, and vision) for employees


• Stipends for home internet and wellness


• Reimbursements for home office equipment and learning & development


• Brand new Mac laptop


• Unlimited PTO, plus every other Friday off during the Summer


• Company-paid lunches every Friday :)

Equal Opportunity Statement

Matik is committed to diversity in its workforce and is proud to be an equal opportunity employer. Matik considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

Matik is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [email protected].