Vice President of Sales — Juliska & Capucine De Wulf
Remote | Quarterly travel to Charleston, SC headquarters
Reports to: CEO & Founder | Member of the Executive Committee
DeGoods, Inc., the parent company of Juliska and Capucine De Wulf, is seeking an exceptional Vice President of Sales to lead the next chapter of commercial growth for our two distinctive premium lifestyle brands.
This is a senior executive leadership role responsible for accelerating our existing business while identifying and developing significant new growth opportunities across customers, channels, markets and geographies. A major priority will be expanding both brands into high-quality, on-brand points of distribution in the U.S. and internationally—while protecting the prestige, positioning and customer relationships that have built the brands. The position is remote within the U.S., with quarterly visits to our Charleston, South Carolina headquarters, as well as travel to customers, markets and industry events as appropriate.
What You’ll Lead
You will lead an experienced team of Sales Directors and channel leaders across Specialty Stores, National Accounts, third-party Ecommerce, Trade, International, Wedding Registry and our Charleston Flagship Stores.
Your mandate will include:
- Drive ambitious, profitable sales growth across Juliska and Capucine De Wulf, strengthening existing customers while developing meaningful new sources of revenue.
- Build our multi-year distribution and channel strategy, identifying where each brand’s target customer shops and developing the right retailers, partners, markets and channels to reach them.
- Expand U.S. and international distribution through high-quality, on-brand new points of distribution that increase reach while protecting brand positioning, pricing integrity and existing customer relationships.
- Lead and develop our Sales organization, creating clear accountability, strong commercial planning, forecasting and execution across channels.
- Maximize our Flagship Stores as both commercial engines and the ultimate expression of our brands—building customer demand, Registry, Trade and the broader wholesale ecosystem.
- Bring the voice of the marketplace to the Executive Committee, translating customer insight and company strategy into clear commercial priorities.
The Ideal Candidate
We are looking for a strategic, entrepreneurial and highly commercial leader with:
- Significant wholesale sales leadership experience within a luxury, premium or highly design-led consumer brand
- A proven track record of building brands and revenue through thoughtful distribution expansion
- Experience developing new customers, channels, markets and geographies
- Strong understanding of digital/retailer.com, channel economics, forecasting and P&L
- Experience leading and developing high-performing sales teams
- U.S. and international market experience
- Experience in fashion/jewelry, wedding registry and/or owned retail would be an advantage.
About DeGoods, Inc.
DeGoods, Inc. is the home of Juliska and Capucine De Wulf - two founder-led brands built around beautiful design, craftsmanship and the belief that the things we create should help people celebrate life and Grow Love. We are an entrepreneurial, highly collaborative company headquartered in Charleston, South Carolina, with ambitious plans for our next stage of growth. If you are a commercial leader who loves building premium brands, developing great teams and finding the next meaningful source of growth, we’d love to hear from you.
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