Sales & Brand Growth Director

ROLE PURPOSE

The Sales & Brand Growth Director develops and executes strategies that grow sales, strengthen community partnerships, and increase brand awareness while creating opportunities for long-term restaurant growth.

CORE RESPONSIBILITIES

• Grow Check Average and Transaction Counts
• Develop opportunities in 3rd Party, Mobile, and Catering Sales
• Engage with & grow influence in the Lake Oconee community in-person and through Social Media
• Ensure faithful financial stewardship in the business

ROLE RESPONSIBILITIES

Leadership:

• Develop and execute monthly and quarterly Sales & Brand Growth strategies.
• Influence culture through the Restaurant Framework and leadership example.
• Ensure compliance with Pathway procedures, policies, and brand standards.
• Provide Sales & Brand Growth reporting and strategic updates to HPLT.
• Model Chick-fil-A Lake Oconee's Vision, Values, Mission, and Purpose.
• Create a positive, welcoming environment where guests and Team Members feel they belong.

Talent:

• Lead and develop the Sales & Brand Growth Team.
• Champion in-store marketing initiatives that engage guests and Team Members.
• Coach Team Members to consistently deliver the Core 4 and H.E.A.R.D. model.
• Develop Team Members into "Ideal Team Players" through coaching, feedback, and accountability.
• Foster a positive, competitive, and growth-oriented culture.
• Master all operational positions within your area of responsibility.
• Pursue continuous personal and professional development.
• Conduct regular one-on-one meetings with leaders to provide coaching, support, and accountability.

Customer Experience:

• Execute promotional campaigns, POP installation, and seasonal product launches.
• Partner with BOH Leadership to ensure an exceptional catering experience.
• Manage social media and strengthen community engagement.
• Coordinate the Chick-fil-A Cow mascot and community outreach events.
• Maintain a welcoming, on-brand restaurant environment through visual marketing and community displays.
• Protect the Chick-fil-A brand through excellence in Food Safety, Food Quality, and operational execution.
• Foster a culture of food safety, cleanliness, and accountability.
• Ensure consistent execution of operational checklists and cleaning standards.
• Deliver remarkable guest experiences through hospitality, speed, and accuracy.
• Maintain Team Member appearance and brand standards.
• Execute all rollouts, LTOs, and promotional initiatives with excellence.
• Use CEM feedback to drive continuous operational improvement.

Sales & Brand Growth

• Set, communicate, and monitor sales and transaction goals.
• Foster a competitive, enthusiastic culture focused on achieving growth goals.
• Drive sales growth through catering, delivery, and Beyond the Restaurant initiatives.
• Oversee the catering program to ensure every order is accurate and executed with excellence.
• Develop and execute quarterly marketing strategies and campaigns aligned with restaurant goals.
• Build and strengthen relationships with community partners, businesses, schools, and key organizations.
• Cultivate new business opportunities while maintaining existing client relationships through intentional follow-up.
• Plan and execute impactful in-restaurant and community events that increase brand awareness and sales.
• Ensure the restaurant's culture grows alongside its sales by developing people, celebrating wins, and protecting the guest experience.
• Manage all donation requests.

Financial Stewardship

• Demonstrate excellent stewardship of all restaurant resources.
• Minimize waste by ensuring consistent execution of LEAN and FIFO inventory practices.
• Develop and execute marketing strategies that deliver measurable ROI and support restaurant goals.
• Manage marketing budgets to achieve financial objectives.
• Protect cash and ensure compliance with all cash-handling procedures.
• Support end-of-month financial processes and reporting.
• While leading operations, steward labor, food, and controllable costs to achieve business goals.
• Maintain company vehicles

METRICS OF SUCCESS

• Overall Sales Growth =>10%
• CFA One App =>25% of Sales
• Catering Growth: 10%+
• Spotlight User Growth: 20% YOY
• Social Media Followers: 20% YOY
• Catering Clients: 20% YOY

SCHEDULE REQUIREMENTS

• Schedule: Full-Time
• In-Operations: 15 hours/week
• Admin hours: 25 hours/week
• Open: At least once a week
• Close: At least once a week
• Saturdays off: Once a month *Subject to change as team grows*

CULTURE REQUIREMENTS

• New Hire, Team Member, Leadership check-ins
• 2nd Mile Service Team Member Recognition
• Guest Interactions
• Performance Evaluations
• Goal Sharing/Tracking with the Team

QUALIFICATIONS & REQUIREMENTS

• Previous leadership/management experience in the restaurant industry preferred, but not required
• Marketing background/experience
• Consistency and reliability
• Cheerful and positive attitude
• Loves serving and helping others
• Customer service oriented
• Strong interpersonal skills
• Detail-oriented
• Able to multi-task
• Works well independently and in a team environment
• Be willing and able to work a flexible schedule
• Have the ability to lift and carry up to 50 lbs on a regular basis
• Have the ability to stand for long periods of time
• Able to work inside & outside

This Chick-fil-A® Restaurants is operated by an independent franchised business owner

who make all their own employment decisions and are responsible for their own

content and policies.

Benefits

• Flexible schedule
• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Referral program
• Paid training
• Life insurance
• Other