Sales and Customer Experience Specialist

Love cars, racing, and taking care of customers? DeWitts Radiator, a performance-cooling brand of AFCO Performance Group, is hiring a full-time Sales & Customer Experience Specialist at our Wixom, MI facility. You’ll be the front line of the DeWitts customer experience: inside sales, order entry, product returns, technical support, and our digital storefront.

What You’ll Do

• Inside sales & customer service: field inbound calls first in the queue; quote, enter, and support orders across phone, email, and web for retail customers and dealers.


• Returns management: own the product returns (RMA) board from intake through resolution, including shipping deviances and UPS/FedEx claims.


• Technical support: maintain the tech Q&A board and advise customers on product selection, installation, and use.


• E-commerce & digital presence: maintain web content, product data, and pricing accuracy; expand product listings with Marketing; manage the company Google account, reviews, and reputation.


• Operations support: deliver daily inventory/backorder feeds to global distributors and dealer portals; triage and route all general customer inquiries.


• Team contribution: moderate a weekly sales meeting with reporting on call queue, returns, sales activity, and goals; represent DeWitts at trade shows, races, and industry events as scheduled.

What You’ll Bring

• 2+ years of experience in sales, e-commerce, or customer service (automotive aftermarket / motorsports experience a big plus).


• Excellent communication, attention to detail, and the ability to work with little supervision.


• Strong emotional intelligence; active listening and de-escalation with customers.


• Proficiency with Excel, Word, and Outlook, and the aptitude to learn CRM/ERP systems, work-management boards (e.g., Monday.com), e-commerce platforms, distributor portals, and Google Business tools.


• Familiarity with general automotive knowledge and cooling principles is another plus; we’ll train the right person.


• A determination and focus that aids the team and our customers in accomplishing their goals.


• Teamwork mentality and a cooperative attitude.

What We Offer

• Competitive pay based on skills and experience.


• Medical, dental, and vision insurance (PPO and HSA-eligible options), HSA, EAP, group life and voluntary life, short- and long-term disability, and 401(k) with company match.


• Paid vacation and holidays, plus employee discounts on APG brand products.


• Professional office and climate-controlled manufacturing environment with a positive team culture.


• Comprehensive training with a clear 30/60/90-day onboarding roadmap and a growth path toward senior sales roles.

About Us

AFCO Performance Group engineers, manufactures, and distributes premium performance products through its brands: AFCO Racing Products, Dynatech Headers, PRO Shocks, DeWitts Radiators, Longacre Racing Products, and Legend Suspensions. We continue to build on over 35 years of manufacturing experience.

Ready to join the team? Apply online at www.afcoperformancegroup.com.

AFCO Performance Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.