Sales And Marketing manager

Objective: The Sales & Marketing Manager will directly generate new client leads by building relationships. This role will be accomplished through developing, maintaining, and expanding relationships with professionals in the community who can refer potential clients. This role is responsible for maintaining and developing new and innovative marketing methods following industry best practices.

Reports to: Owner

Primary Responsibilities (including, but not limited to):

· Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.

· Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, and other related healthcare providers) to determine best referral sources and build lasting and meaningful relationships.

· Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.

· Personally visit and arrange meetings with people responsible for or in a position to refer clients.

· Contact and engage with at least 6 to 10 referral sources daily to develop relationships and gain referrals.

· Utilize monthly marketing calendar and plan to coordinate activities.

· Organize daily network and relationship-building tasks.

· Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.

· Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.

· Maintain and manage a (CRM) Customer Relationship Management system.

· Develop and maintain weekly activity reports and track KPIs and marketing data.

· Meet or exceed sales objectives.

· Always represent the company with professionalism.

This job description may be modified at any time. Other duties and responsibilities may be assigned.