Sales Director

• Translate the global sales strategy into a successful North American commercial plan.
  
• Set and execute regional sales targets, revenue goals, and market‑share strategies for blueberries.
  
• Deepen partnerships with major retailers by understanding their needs and driving mutual value.
  
• Conduct market reviews, track competitor insights, and identify emerging opportunities.
  
• Lead program management: pricing benchmarks, forecast alignment, rate‑of‑sale management.
  
• Oversee accurate and efficient sales administration, CRM/ERP processes, and account management.
  
• Ensure growers consistently receive the best possible returns.
  
• Develop, mentor, and manage a regional sales team to achieve clear, measurable targets.
  
• Represent the company at key U.S. and international fresh‑produce trade shows.
  
• Drive the annual regional budget, forecasting, and commercial performance metrics.
  

Requirements

• A B.Comm or similar tertiary qualification (Marketing/International Trade advantageous).
  
• 8–10+ years in a senior sales leadership role, preferably in fresh produce or perishable FMCG.
  
• A proven track record of managing key retail accounts and driving commercial strategy.
  
• Strong analytical, planning, and organisational capabilities.
  
• Excellent communication skills and relationship‑building ability.
  
• Resilience, attention to detail, and a highly results‑driven approach.
  
• Experience with CRM systems and ERP platforms (e.g., NetSuite) preferred.
  
• A structured, disciplined operating style with sound judgement and discretion.
  

• Lead the North American commercial arm of a fast‑growing, globally integrated produce business.
  
• Influence strategic decisions and directly impact grower success and profitability.
  
• Work with premium -quality fruit and a committed global leadership team.
  
• Enjoy autonomy, visibility, and the opportunity to shape regional growth.
  
• Be part of an organisation that values people development, innovation, and market leadership.