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Sales Manager

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Job Description - Sales Manager



Automotive Sales Manager – Harbor Chevrolet (Long Beach, CA)


Location: Long Beach, California
Schedule: Full-Time
Compensation: Competitive base salary + performance bonuses + benefits
Reports to: General Manager


About Harbor Chevrolet


Harbor Chevrolet is a high-volume, customer-driven Chevrolet dealership serving Long Beach and the surrounding communities for over 30 years. With a culture built on accountability, teamwork, and transparent communication, we focus on delivering an exceptional sales and service experience to every guest.


We are seeking an experienced Automotive Sales Manager to help lead our sales department, elevate team performance, and ensure we continue to be the dealership of choice in Long Beach.


Position Overview


The Sales Manager is responsible for leading the sales team, managing daily operations, and achieving volume, gross, and CSI objectives. This role requires a proven automotive leader with strong California retail experience and the ability to drive consistent, process-focused execution.


Key Responsibilities




  • Lead, coach, and develop a high-performing sales team




  • Manage daily sales operations, sales processes, T/O protocol, and deal flow




  • Partner with the finance team to ensure clean CIT, accurate paperwork, and compliant deal structure




  • Monitor and drive essential KPIs: closing ratio, PVR, VGP, turn rate, trade win %, OEM sales objectives, and CSI




  • Maintain inventory standards: aging, mix, merchandising, and dealership presentation




  • Enforce proper CRM usage (VinSolutions) and ensure follow-up and accountability




  • Conduct daily one-on-ones, structured training sessions, and weekly team meetings




  • Ensure full compliance with California DMV, FTC, and dealer regulatory requirements




  • Support recruitment, hiring, onboarding, and continuous training of sales personnel




  • Collaborate with marketing and digital teams to optimize lead performance and conversion




Qualifications




  • 3+ years automotive sales management experience required (Sales Manager, GSM, or Desk Manager)




  • Strong understanding of California automotive retail regulations




  • Proven track record of achieving volume, gross, and CSI goals




  • Excellent leadership, coaching, and communication skills




  • Proficient with CRM systems (VinSolutions preferred) and digital retailing platforms




  • Strong ability to interpret KPIs, financials, and performance data




  • High integrity and commitment to providing an exceptional customer experience




  • Bilingual (English/Spanish) a plus




Compensation & Benefits




  • Competitive base salary




  • Performance-based bonuses




  • Medical, dental, and vision benefits




  • 401(k) with company contribution (if applicable)




  • Paid vacation & holidays




  • Demo program (if offered)




  • Career growth opportunities within the store and dealership group




Why Harbor Chevrolet


At Harbor Chevrolet, you’ll join a leadership team that values accountability, efficiency, continuous improvement, and the pride of serving the greater Long Beach community. We empower our managers with the tools, support, and culture needed to grow a top-performing department.




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