Sales Manager

Sales Manager

About the Role

Set in the heart of Lake Placid’s dynamic and close-knit community, this role is ideal for an engaged, relationship-driven sales professional who thrives where hospitality meets lifestyle. Lake Placid’s vibrant local culture, outdoor energy, and strong sense of community make it a compelling destination for corporate meetings, group travel, and leisure experiences alike.

As Sales Manager, you will position the hotel as a premier group, corporate, and transient destination while building meaningful partnerships and driving revenue growth.

Salary Range 

Position Summary

The Sales Manager is responsible for proactively generating and managing Group, Business Transient, Leisure, and Extended Stay business. This role optimizes revenue while ensuring exceptional guest experiences and plays a key part in executing sales and marketing strategies.

Key Responsibilities

• Own and manage the Business Transient segment


• Proactively solicit and manage a portfolio of accounts


• Meet or exceed assigned quarterly and annual sales goals


• Partner with the General Manager on sales and marketing strategies


• Conduct site visits, inspections, and client meetings


• Identify leads and negotiate contracts to secure business


• Participate in local community and industry organizations


• Collaborate with hotel departments to ensure seamless service


• Utilize sales systems to track performance and forecasting


• Host or support quarterly client events as needed

Education & Experience

• 3–5 years of hotel or hospitality sales experience


• High School Diploma required; college degree preferred


• Proven success in prospecting, negotiation, and closing


• Strong communication and relationship-building skills


• Experience with sales and catering systems

 Work Environment & Requirements

• Office-based with local and regional travel


• Flexible schedule based on business needs


• Ability to attend events and stand/walk for extended periods


• Reliable transportation required