Sales Manager

General Purpose & Essential Duties:

The Sales Manager is responsible for leading and managing the overall sales efforts for both Residential and Commercial/Small Business customer verticals within their assigned territory. This role is accountable for developing and executing sales strategies, managing a team of sales professionals, achieving growth targets, and ensuring excellent customer experiences. The Sales Manager aligns departmental goals with company objectives and plays a key role in sustaining Guardian’s strong market presence.

• Achieve growth and meet or exceed monthly residential and commercial sales targets by successfully managing the sales team.


• Hire, train, mentor, and manage sales representatives in both Residential and Commercial/Small Business segments.


• Organize and oversee schedules, territories, and performance of sales team members.


• Conduct timely and constructive performance evaluations; handle employee discipline and termination in accordance with company policy.


• Provide leadership that motivates and encourages the sales team to consistently achieve quotas.


• Develop and implement strategic sales plans to expand Guardian’s customer base and strengthen its market presence.


• Review and analyze sales reports; use data to forecast, set targets, and identify new markets and customer preferences.


• Consult with potential customers to understand their needs and recommend appropriate equipment, products, or services.


• Ensure execution of sales strategies, promotional programs, and contests in line with annual objectives.


• Collaborate with VP of Sales on setting sales quotas, developing budgets, and creating retention programs.


• Monitor and approve departmental expenses.


• Represent the company at trade shows, industry events, and community networking opportunities.


• Resolve customer complaints and operational issues to ensure efficient and positive sales operations.


• Identify market trends, emerging opportunities, and competitive activity; provide insights to leadership for strategic planning.

Required Skills, Abilities, Education & Experience:

• Excellent verbal and written communication skills.


• Strong sales, negotiation, and customer service skills.


• Effective supervisory and leadership skills with the ability to inspire and drive results.


• Demonstrated ability to build and maintain strong client relationships.


• Excellent organizational skills with attention to detail.


• Strong time management and problem-solving abilities.


• Proven ability to drive the sales process from plan to close.


• Proficient in Microsoft Office Suite or related software.


• Ability to analyze data and provide actionable insights.


• Bachelor’s degree in Business, Sales, or related field, OR equivalent work experience.


• At least 3–5 years of sales leadership experience in a service-based industry.


• Proven success in both residential and/or commercial sales leadership roles.


• Consistent record of meeting or exceeding sales targets.


• Experience in mentoring and developing sales professionals.