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Sales Manager Natural & Specialty

Job Description - Sales Manager Natural & Specialty

Job Description: 


We are looking for a creative, passionate, enthusiastic, and experience CPG  salesperson who has an entrepreneurial spirit and desire to "play to win".  Reporting to the VP of Sales, the Sales Manager Natural/Specialty will have a key  role in our Specialty and Natural Channel of business. The successful candidate will  have the passion, expertise, and drive to develop a strategic broker/distributor  network to help us accelerate current volume and develop new business  opportunities. 


Requirements: 


Bachelor's degree or equivalent relevant work experience as a key account  salesperson and broker manager in the Natural/Specialty class of trade. 



  • Must have considerable experience managing WFM and their National footprint. The ideal candidate will have experience working with the team at WFM Global in Austin, TX. 

  • Must have considerable experience working with Natural and Specialty Distributors in the channel (UNFI, KeHE, DPI, etc.) 

  • Must have demonstrated a proven track record of successfully growing in sales and achieved new product points of distribution and building strong customer relationships. 

  • Must be a self-starter with strong multi-tasking skills and excellent communication and follow-up.

  • Able to solve problems with minimum supervision. 

  • Knowledge of the pasta sauce category is helpful but not required. 

  • People skills - can build positive and productive relationships with customers and our broker partners. 

  • Proficiency with MS Office utilizing Power Point and a solid understanding of basic Excel formulas. 

  • Travel up to 50% of the time. 

  • Preferred location Mid-West or West Coast


Job Responsibility: 



  • Manage broker and distributor network-track, analyze and optimize broker and distributor performance to increase distribution, promotion, and in-store presence. 

  • Establish a schedule with our Broker team members where you will set priorities, receive account updates, and ensure we are on the calendar for key customer category reviews. 

  • Manage and keep our account tracker up to date. 

  • Work directly with the broker account managers on setting up promotions, reviewing sales data and address opportunities and concerns. 

  • Develop fact based selling stories and effective sales presentations for our customers. 

  • Maintain positive business relationships with key retailers and distributors. 

  • Contribute to the company's overall strategy for growth, sales, new distribution, and help achieve our goal of building the best pasta sauce brand in America. 

  • Make sales calls with broker and attend trade show. 


• Key participant in sales meetings and conference calls with our management  team and broker team.

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