The ideal candidate is an energetic sales professional with experience in hospitality, attractions, event venues, hotels, convention centers, or destination marketing who thrives on prospecting, relationship building, and exceeding sales goals.
DUTIES AND RESPONSIBILITIES:
Sales & Business Development
Prospect and generate new business through cold calling, networking, referrals, trade shows, and community involvement
Develop and maintain a robust pipeline of qualified leads
Conduct site tours showcasing the event center, downtown entertainment district, and amusement park amenities
Prepare customized proposals, contracts, and pricing packages
Negotiate contracts while maintaining profitability and established pricing guidelines
Achieve monthly, quarterly, and annual revenue goals
Client Relationship Management
Build long-term relationships with businesses, schools, churches, military organizations, civic groups, nonprofit organizations, alumni associations, family reunion planners, youth organizations, and social clubs
Serve as the primary contact throughout the sales process
Conduct follow-up communications to encourage repeat business
Solicit client feedback and identify opportunities for improvement
Event Coordination
Collaborate with Operations, Food & Beverage, Catering, Entertainment, Marketing, Security, and Park Operations to ensure successful event execution
Participate in event planning meetings and communicate client expectations
Assist with on-site event management when necessary
Ensure exceptional guest experiences from inquiry through event completion
Marketing & Community Engagement
Represent the organization at networking events, chamber functions, trade shows, and community events
Partner with the Marketing Department on promotional campaigns targeting the SMERF market
Maintain knowledge of industry trends and competitor offerings
Administrative Responsibilities
Maintain accurate client records within the CRM system
Prepare weekly sales activity reports and monthly forecasting
Track sales metrics, conversion rates, and revenue performance
Maintain organized contract files and event documentation
QUALIFICATIONS:
Bachelor's degree in Business, Hospitality, Marketing, Communications, or related field preferred; equivalent sales experience may be considered
3–5 years of successful sales experience in hospitality, attractions, hotels, event venues, convention centers, destination marketing, or entertainment
Experience selling meetings, events, or group business preferred
Proven record of meeting or exceeding sales goals
Strong consultative selling skills
Excellent presentation and public speaking abilities
Outstanding communication and interpersonal skills
Strong negotiation and closing techniques
Excellent organizational and time management skills
Ability to manage multiple projects simultaneously
CRM proficiency
Microsoft Office proficiency
Ability to work independently and as part of a team
Ability to stand and walk for extended periods
Ability to lift up to 25 pounds
Occasional evening, weekend, and holiday work required
Ability to travel locally for sales calls and networking events
Preferred Characteristics
Self-motivated and goal-oriented
Relationship-focused
Energetic and enthusiastic
Professional and customer-service driven
Creative in developing group event opportunities
Comfortable networking within the local community
Passionate about creating memorable guest experiences
Compensation
Competitive base salary
Performance-based commission and incentive opportunities
Benefits package
Paid time off
Professional development opportunities
Position Goal: Increase Event Center utilization and overall revenue by developing long-term relationships within the business and SMERF markets while positioning the downtown entertainment district and amusement park as the premier destination for meetings, celebrations, reunions, banquets, educational events, and group gatherings.
Interested applicants can apply directly to www.visitowa.com/employment. To maintain document integrity and ensure optimal system processing, please submit your resume and supporting files in PDF format.
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