The Sales Coordinator is responsible for sales support execution, POS aggregation and reporting, planning liaison from sales to the supply team, retail analytics, customer meeting support and administrative sales functions that support both national account and independent retail customers. This role delivers accurate reporting, data analysis and collaboration with all departments within Hestan.
Key Responsibilities
Retail Account Support
Support national, regional and independent specialty accounts sales teams
Manage new account setup process internally.
Maintain the master customer list, pricing, and rep group assignments and commissions.
Help facilitate gourmet retailers and reps using B2B portal to get orders entered and processed as we roll out to retailers.
POS Aggregation, Reporting & Analysis
Aggregate POS data from retailer portals, data providers, and internal systems
Produce and distribute weekly trended POS reports for our key retailers
Analyze sell-through, trends, distribution, and promotional performance
Prepare selling analysis by customer, by collection, and by SKU on a regular basis
Support customer meeting sales presentations with key datasets
Prepare quarterly and annual best sellers’ recap and year-end performance summaries
Sales Reporting & Incentives
Prepare and distribute monthly sales reports by rep group
Generate monthly sales rep commission reports
Produce quarterly actual sales vs. budget and forecast goal reports
Process sales associate incentive programs, including tracking and payouts
Process and track all registry orders
Promotions, Pricing & Programs
Maintain current price lists and promotional pricing
Manage updates for national promotions for Hestan
Ensure pricing accuracy across internal systems and customer-facing documents
Item Setup & Product Support
Support new item launch success by overseeing setup, maintenance and launch at retail accounts, including setting up SKUs, helping aggregate preliminary forecasts, assets distribution and availability communication.
Work with sales manager to set up items and content within retailer portals
Manage allocations and reservations in coordination with sales and operations
Coordinate and track sales samples for sales reps, retailers, and hospitality customers
Cross-Functional Coordination
Partner with Sales, Supply, Operations, Finance, and Marketing to support account needs
Aggregate sales and account forecasts on a monthly basis and be point person representing sales to the supply team.
Help team track and analyze inventory flow and communicate where there are trend changes and discrepancies.
Support account sales, rep groups, and hospitality partners with data and follow-up
Escalate account, pricing, or quoting issues to resolution
Ensure SOPs are created for all tasks.
Qualifications
Experience supporting national accounts, specialty/independent retail, or rep group models a plus
Self-directed; thrives with recurring responsibilities that must run reliably without supervision
Strong written and verbal communication; able to translate data into plain-language takeaways for sales leaders and retail partners
Proven ability to work cross-functionally with supply chain, marketing, operations, product development and merchandising and finance
Professional, service-oriented presence with external partners — rep groups, retailers, and hospitality customers
Ability to manage recurring deadlines across multiple workstreams (weekly POS reports, monthly commissions, quarterly recaps) without reminders
Exceptional attention to detail and accuracy, particularly with pricing, commissions, and customer-facing documents
Working knowledge of ERP systems (NetSuite experience a plus) and comfort learning retailer B2B platforms
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